
Innovating Healthier Futures
Innovating
Healthier
Futures
Our Purpose
Health-E Commerce® is a digital health and wellness retail platform whose mission is to educate and support individuals as they embark on the path to personal health improvement.
Our direct-to-consumer retail brands are designed to remove the guesswork within the tax-free healthcare marketplace, ensuring employees receive the maximum value from their benefits and health & wellness spending programs.
Our resources that educate consumers in navigating and managing their benefits include websites, eligibility lists, and videos. Additionally, Health-E Commerce® serves as a voice for consumers, advocating for new product categories to be recognized within the marketplace.
Shaping Healthcare Innovation


Empowered by Tech



Life At HEC
Health-E Commerce® offers a range of financial, wellness and cultural benefits that allow our teams to focus on supporting consumers.

Beth Schneck
Site Operations Manager
Seiya Vogt
Chief Marketing Officer

What Employees
Are Saying At HEC
Recognition
At Health-E Commerce®, the diversity of our people powers the diversity of needs our platforms provide. As passionate advocates for the evolving healthcare needs of consumers, we embrace change in order to drive the evolving needs of consumers forward.
Our goal is to enhance the relationship between employees and their employers through the transparency of available resources, and the diversity of thought is critical to reaching our goals.



Remote Life
We understand a remote-first approach is professionally and personally rewarding for many of our employees, and support our remote teams with a range of benefits that include work from home subsidies and gym & wellness reimbursements.


Dive Deep into HEC
As a candidate, you are encouraged to deep dive into our four key brands: FSA Store®, HSA Store®, Well Deserved Health®, and Caring Mill®. Each brand plays a crucial role in consumer-directed healthcare, corporate wellness, and Medicare Advantage markets.


Tell us About Yourself
Introduce yourself and share what fuels your passion. Describe how your unique skills and experiences can enhance our dynamic team. We're eager to learn what you can bring to our mission in digital health.


We Communicate
Thank you for your interest in joining Health-E Commerce. We carefully consider every application. If your qualifications align with our needs, we will reach out to discuss potential opportunities to collaborate and innovate together.
Now Hiring at
Health E-Commerce®
Explore career & job opportunities at Health-E Commerce®.

United States
About the role:
We are seeking an Application Security Analyst to build security into how we ship software, and to help our small but growing Information Security team with day-to-day work. This is a hands-on role. You will secure code, fix pipelines, manage security tools and requests and also help us stay ready for audits like PCI, HIPAA, and HITRUST.
You will work closely with engineering teams to embed security into development pipelines, implement testing and runtime protections, and ensure that AI/ML components are resilient against emerging threats.
This is a great fit for someone who likes both building and securing things, and who doesn't mind wearing more than one hat on a small team.
Key responsibilities:
- Perform application security assessments using SCA, SAST, Secrets management, and interactive testing tools
- Identify, triage, and prioritize vulnerabilities
- Integrate security testing into CI/CD pipelines (DevSecOps)
- Assess security risks in AI/ML-enabled applications, including model exposure and inference endpoints
- Secure AI APIs, plugins, and third-party integrations
- Tune security controls across technologies such as WAF, EDR, MDM, and cloud
- Conduct threat modeling and secure design reviews for applications and AI use cases
- Assess and harden identity and access flows ensuring least privilege
- Automate repetitive security tasks so the team can focus on higher-value work
- Partner with developers to remediate vulnerabilities and improve secure coding practices
- Monitor and respond to security incidents as part of an on-call rotation
What you'll need:
- Minimum of 2+ years of experience in Application Security or Product Security
- Hands-on experience with secure code scanning tools such as SCA and SAST
- Strong knowledge of OWASP Top 10 vulnerabilities
- Experience securing APIs and microservices
- Familiarity with CI/CD pipelines
- Basic understanding of AI/ML systems
- Cloud security experience
- Scripting skills (Python, Bash)
- Good communication skills — you'll work with engineers, and sometimes explain things to non-technical people
- A security mindset: you think about how things can break, not just how to make them work
Preferred Qualifications:
- Experience with ML frameworks is a plus
- Familiarity with AI threat models
- Experience with WAF or API security solutions
- Strong coding skills in at least one language (Python, Bash, or similar)
- Experience in ecommerce, healthcare or another highly regulated industry
Note for Current Employees:
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $75,000 - 95,000
- Discretionary Annual Bonus Eligibility: Up to 10%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
United States
About the role:
As an Associate Architect of our Engineering department, you will support the bridge between business needs and technical solutions on our eCommerce Platform: a React-based storefront running on Cloudflare Workers with a Salesforce Commerce Cloud (SFCC) backend. This is primarily a planning and technical guidance role, not a hands-on developer role - you'll spend most of your time on architecture, technical direction, and proof-of-concept/draft work, while delegating implementation to developers and AI agents, and overseeing execution. Reporting to the Lead Architect, who will provide direct mentorship, with additional guidance from the Director of Engineering and other senior technical voices, you will contribute technical perspectives and recommendations, help translate business requirements into system designs, and grow into a fuller architecture role. This is an ideal role for an experienced SFCC developer looking to make the move into architecture.
Key responsibilities:
- Support business partners by researching and preparing technical and process recommendations and project estimates, under the Lead Architect's guidance.
- Translate business requirements into system requirements and design specifications, document requirements, and flag interface issues/concerns for review.
- Write high-level code for proof-of-concepts, technical drafts, and architectural spikes to validate design direction, then guide and review the developers/agents who build it out.
- Help establish technical standards, collaborate on design decisions, and participate in peer code/design reviews and knowledge-sharing.
- Support third-party integrations (payments, CMS, search, analytics/CDP, benefits/CRM) with senior support as needed, and contribute to cross-functional platform work using SFCC, Cloudflare Workers, and React.
- Work with technical teams to devise or modify processes to solve problems.
- Build functional knowledge of B2C and B2B eCommerce processes.
What you'll need:
Required:
- Bachelor's Degree in IT or related functional business area, or equivalent experience.
- Minimum of 3 years of experience in SFCC.
- At least 3 years of JavaScript, TypeScript, or equivalent experience, with a working understanding of object-oriented programming.
- Experience with, or strong interest in, Cloudflare Workers and React.
- Comfort working at a high level — producing POCs, drafts, and design specs — and delegating detailed implementation rather than owning full builds.
- Experience with web analytics and CDP integrations (GA4/GTM, Segment or similar), and comfort writing SQL against a data warehouse (e.g., BigQuery).
- Comfort designing within data-privacy constraints (healthcare-adjacent commerce and regulated data handling).
- Ability to balance multiple priorities, take initiative, and perform in a fast-paced, interactive team environment.
- Strong written and verbal communication and problem-solving skills.
- Flexible, team-oriented, self-motivated, proactive, and eager to learn.
Preferred:
- SFCC Developer certification (DiD/CIP), or willingness to obtain within a defined period.
- Exposure to B2B, B2C, or multi-site SFCC eCommerce implementations.
- Experience with headless/composable SFCC (SCAPI, SLAS, PWA Kit or similar) and hybrid storefront architectures.
- Familiarity with edge storage and compute primitives (KV, D1, Durable Objects, Queues).
- Some experience with XML data import/export activities.
Note for Current Employees:
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $120,000-160,000
- Discretionary Annual Bonus Eligibility: Up to 10%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
United States
About the role:
Health-E Commerce is the leading online marketplace for FSA- and HSA-eligible products, serving over 50 million consumers annually. The company partners with Third Party Administrators (TPAs), Healthcare Partners and others, to enhance engagement, education, and awareness of FSA & HSA plans. Through close collaboration with TPAs and Benefit Administrators, Health-E Commerce strives to maximize the value and understanding of these financial health benefits for consumers.
To further tap into this substantial opportunity, Health-E Commerce is seeking to hire a Business Development Representative (BDR). The primary responsibility of the BDR is to build an outbound pipeline, generate qualified meetings, and accelerate the acquisition of new partners. This role is essential to the company’s strategy for partner growth, focusing on consistent top-of-funnel activity.
Key responsibilities:
Prospecting & Research
- Identify, research, and verify contacts for targeted prospects.
- Maintain and enrich CRM data to ensure accuracy and completeness.
- Determine decision-makers in Marketing, Client Experience, Operations, and Executive roles.
Outbound Outreach & Lead Generation
- Conduct personalized outreach through email and phone.
- Customize outreach messaging to address each prospect specific needs and competitive context.
- Record outreach activities and engagement details in the CRM system.
- Consistently generate qualified meetings for the VP of Sales per week.
- Qualify prospects by assessing interest, fit, and readiness.
- Maintain a meeting show rate of at least 80% through structured follow-up.
- Schedule discovery and presentation meetings, providing detailed handoff notes to the VP of Sales.
Performance & Collaboration
- Work collaboratively within the organization to improve targeting, messaging, and outreach cadence strategies.
- Participate in weekly pipeline and performance reviews.
- Track and optimize conversion rates throughout all stages of outreach.
- Contribute to ongoing improvements in outreach scripts, templates, and workflows.
What you'll need:
Required
- Minimum of 1–3 years’ experience in a BDR, SDR, inside sales, or outbound lead generation role.
- Proven record of generating qualified B2B meetings.
- Strong research skills and experience in contact identification.
- Excellent written and verbal communication skills.
- Experience using CRM systems, with a preference for Salesforce or HubSpot.
- Ability to personalize outreach at scale and manage high-volume activity.
- Comfortable engaging with executive-level contacts.
Preferred
- Experience in benefits administration, healthtech, fintech, or e-commerce.
- Familiarity with TPAs or the consumer-directed benefits ecosystem.
- Experience using LinkedIn Sales Navigator, Outreach.io, or similar sales enablement tools.
- Understanding outbound funnel metrics and pipeline development.
KPI's
- Number of qualified meetings set and completed.
- Outreach-to-meeting conversion rate.
- Meeting show rate.
- CRM data remains accurate and up to date daily.
- Weekly outreach goals.
Note for Current Employees:
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $26 - $31 Hour
- Overtime: Eligible
- Variable Compensation: Meeting-based bounty structure and quarterly consistency bonus
- Discretionary Annual Bonus Eligibility: Up to 2.5%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
United States
About the role:
Health-E Commerce is rapidly scaling Patiently, its owned digital health and telehealth business, across multiple conditions and distribution channels.
We are looking for a Director of Digital Health, Commercial Strategy to serve as a senior commercial operator for Patiently. Reporting to the Chief Digital Health Officer, this leader will drive Patiently's performance across acquisition, conversion, and retention — translating business strategy and P&L plans into focused commercial priorities and ensuring cross-functional teams deliver against them. The right candidate combines strong commercial judgment, deep understanding of digital consumer growth, and analytical rigor, with the ability to lead across functions without directly managing every resource required to deliver the outcome.
This person will work closely with Patiently Marketing, Product, Data & Analytics, Site/UX, Customer Experience, Finance, and Operations to identify growth constraints, prioritize the highest-impact opportunities, and build a repeatable commercial operating system as Patiently scales across conditions.
Key responsibilities:
Commercial Strategy & Performance
- Own the commercial operating plan across acquisition, conversion, and retention, ensuring Patiently performance is tracking against revenue and P&L goals.
- Translate company and Digital Health strategy into measurable commercial priorities, KPIs, initiatives, and investment decisions.
- Develop a deep understanding of the drivers of Patiently performance, including traffic, CAC, conversion, AOV, retention, LTV, contribution margin, and cohort economics.
- Identify gaps to plan, diagnose root causes, and drive clear cross-functional action plans to close them.
- Partner with Patiently Operations, Finance and Analytics on forecasting, scenario planning, unit economics, and commercial business cases.
Experimentation & Growth Operating System
- Develop and maintain a prioritized experimentation roadmap across Marketing, Product, Site, and Customer Experience.
- Turn performance data and customer insights into clear hypotheses, tests, and investment decisions.
- Establish disciplined mechanisms for determining what to scale, iterate, or stop.
- Evaluate initiatives based on incremental commercial impact, not simply activity or delivery.
- Build reporting and operating cadences that surface risks early and focus leadership attention on the highest-value opportunities.
Cross-Functional Business Leadership
- Serve as a senior commercial-side counterpart to Patiently Operations, Marketing and Product leadership.
- Create alignment across teams that may not directly report into Digital Health but are dedicated to delivering Patiently outcomes.
- Drive decisions across competing priorities and functional dependencies without becoming a project-management layer.
- Surface the handful of issues requiring executive intervention while independently driving routine commercial decisions to resolution.
What you'll need:
- Minimum of 7–12+ years of experience across commercial strategy, growth, general management, strategy & operations, business operations, growth product, or related roles in a consumer-oriented business.
- Demonstrated accountability for revenue, growth, unit economics, or P&L performance, rather than solely supporting functional or project delivery.
- Strong understanding of digital consumer-growth fundamentals, including CAC, LTV, conversion, retention, cohort economics, pricing, and experimentation.
- Working fluency across paid acquisition, CRM/lifecycle, CRO, digital product funnels, and analytics; you do not need to be the channel practitioner, but you must be able to effectively challenge and partner with functional experts.
- Experience leading complex cross-functional initiatives across Marketing, Product, Data, Site/UX, Finance, Customer Experience, and Operations.
- Exceptional analytical and problem-solving ability, with a track record of moving from data → diagnosis → prioritized action.
- Strong commercial judgment and the ability to distinguish the few drivers that materially affect business outcomes from lower-value activity.
- Excellent communication and executive presence, with the ability to influence senior functional leaders and drive accountability without relying on direct authority.
- Comfortable operating in a fast-moving environment where the business, product, and operating model are still evolving.
Particularly relevant experience - Digital health/telehealth, DTC subscription, consumer marketplaces, high-growth e-commerce, or membership/recurring-revenue businesses.
Note for Current Employees:
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $150,000 - 200,000
- Discretionary Annual Bonus Eligibility: Up to 20%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
United States
About the role:
The Director of B2B Marketing and Sales Enablement will build and lead the enablement function that powers Health-E Commerce's commercial growth across B2B and B2B2C channels. You will design the strategy, programs, content, and tools that make our sales and partner-facing teams the most credible, helpful experts in the FSA/HSA and pre-tax benefits space.
You will operate as a player-coach: setting vision and standards, while also rolling up your sleeves to build programs, analyze impact, and refine based on data. You will lead a small, high-impact team that includes dedicated functions for training and learning experience design, events, and B2B marketing.
Key responsibilities:
Enablement Strategy & Leadership
- Define and own a multi-year sales enablement strategy aligned to Health-E Commerce's growth plan, sales team KPI’s, and channel strategy.
- Create the enablement playbook (what we do / don't do), operating model, intake, and prioritization framework for requests from Sales, Marketing, and Product.
- Build, lead, and develop a small but high-impact enablement team.
- Establish clear KPIs for enablement (ramp time, win rate, partner activation, sales cycle, content utilization, AOV, conversion lift) and report regularly to senior leadership
Onboarding, Training, and Certifications
- Design and own role-based onboarding for B2B Sale and partner success / account management.
- Build curricula that cover FSA/HSA and tax-advantaged health account fundamentals, Health-E Commerce product and brand portfolio, buyer personas and value messaging, and sales process and methodology.
- Implement a certification framework that validates both knowledge and field application and ties to manager coaching.
Content, Playbooks, and Tools
- Own the strategy, creation, and governance of sales and partner-facing content: messaging frameworks, pitch decks, one-pagers, solution overviews; vertical/segment playbooks for TPA’s- benefits admins, employers, payers, and brands; discovery guides, talk tracks, objection-handling guides, email templates; ROI/value calculators; competitive analysis and case studies and proof points.
- Ensure all content is accurate, compliant, and consistent with brand standards across Health-E Commerce, FSA Store®, HSA Store®, Patiently and Caring Mill.
- Define "what good looks like" for usage and embed content directly into seller workflows (working with B2B2C marketing to maintain consistency).
Sales Process, Methodology, and Coaching
- Partner with Sales to standardize sales processes for different motions (new partners, new integrations, new products etc.).
- Integrate chosen sales methodology into pipeline reviews, QBR calls, and deal strategy sessions.
- Enable front-line managers with coaching frameworks, scorecards, and call-listening guides.
- Use call recordings, win/loss analysis, and field feedback to continuously refine process and coaching.
Insights, Analytics, and Optimization
- Partner with business intelligence / finance to link enablement programs to commercial outcomes: new partner acquisition, activation, and revenue; cross-sell/upsell of new categories and brands; utilization and repeat-purchase behavior.
- Maintain dashboards and reporting that show training and certification completion, content engagement and effectiveness, and pre/post-program performance trends.
- Conduct regular field listening (roundtables, interviews, surveys) to understand where sales and partner teams are winning, losing, or getting blocked, and feed insights into the enablement roadmap.
Cross-Functional Collaboration and GTM Support
- Collaborate with Marketing on partner launch kits and campaigns, co-branded materials, and benefit education content for employers and members.
- Work with Product and Category Management to translate new offerings into compelling sales narratives and use cases, and equip sellers with "why this matters now" stories for each release.
- Support big rocks (e.g., new benefits admin partnerships, platform integrations, major category launches) with focused enablement sprints.
- Lead and develop the Marketing Manager, Events & B2B Marketing, ensuring field activations, partner-facing social and content strategy, and the partner feedback program are tightly integrated with the broader enablement roadmap.
- Lead and develop the Senior Manager, Training & LXD, ensuring learning experience design, internal training content, and partner-facing materials are aligned to sales priorities and continuously improving.
What you'll need:
- Minimum of 8+ years of experience in B2B or B2B2C sales enablement, commercial L&D, revenue operations, or closely related roles, with at least 4+ years leading teams.
- Experience in healthcare, health benefits, digital health, or closely related domains (e.g., HSAs/FSAs, benefits administration, employer benefits).
- Track record building or scaling enablement in a high-growth, investor-backed environment (PE or VC), with demonstrable impact on sales productivity and revenue.
- Strong understanding of complex, multi-stakeholder sales cycles (e.g., employers, TPAs, payers, HR and finance leaders, procurement).
- Demonstrated ability to design, implement, and measure end-to-end enablement programs (onboarding, ongoing training, certifications, manager coaching).
- Hands-on experience with modern sales and enablement tools (CRM, LMS/LXP, content management, sales engagement, conversation intelligence).
- Excellent communication, storytelling, and facilitation skills; able to translate regulatory/tax and product complexity into simple, compelling value propositions.
- Strong analytical skills and fluency with data; comfortable working with business intelligence and Finance to tie enablement initiatives to business outcomes.
- Experience in e-commerce, marketplace, or retail-adjacent environments with a focus on category management and enablement.
- Background in instructional design / learning experience design for adult learners.
- Familiarity with AI-enabled tools for content creation, personalization, call analysis, and knowledge management.
- Bachelor's degree in Business, Marketing, Education, Healthcare Administration, or related field; MBA or relevant advanced degree a plus.
Core Competencies
- Strategic, systems-level thinking with a strong bias to action.
- Leadership and talent development in lean, high-ownership teams.
- Customer, partner, and consumer-centric mindset rooted in empathy.
- Operational excellence and project management rigor.
- Change management and stakeholder influence from front-line to C-suite.
- Continuous improvement orientation and comfort with experimentation.
Travel
Willingness to travel periodically up to 10% for partner meetings, field observations, sales kickoffs, and leadership offsites.
Note for Current Employees:
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $130,000 - 160,000
- Discretionary Annual Bonus Eligibility: Up to 20%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
United States
About the Role
We're looking for a Growth Marketing Lead to own and scale full-funnel growth strategy across Patiently, our new telehealth brand helping people access FSA-eligible weight loss and wellness care. This is a high-impact individual contributor role where you'll be hands-on in the channels, close to the data, and directly tied to revenue outcomes.
This role reports to the Sr. Director of Growth and will work directly with our Chief Digital Health Officer.
You'll lead paid media execution while partnering cross-functionally with marketing, product, and business owners to drive new customer acquisition and expansion. As an early and critical hire on the Patiently team, you'll have real ownership over how we grow this business from the ground up.
Specific responsibilities
- Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how we acquire, convert, and retain customers across a brand being built in real time
- Own paid acquisition strategy and hands-on execution across Meta and Google, & emerging channels, from campaign architecture through daily optimization
- Drive conversion rate optimization across the full funnel, from ad click to purchase — including landing page creation, A/B testing, and CMS-based builds when needed
- Build and maintain reporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership
- Lead the experimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works
- Develop growth marketing plans that ladder up to revenue objectives and broader organizational goals, with the flexibility to shift focus across paid, organic, lifecycle, or other growth levers depending on where the biggest opportunity is
- Track and report on lead conversion metrics, channel efficiency, and incrementality to inform budget and strategy decisions
What You Bring
- Minimum of 4+ years of experience in performance marketing, digital media, or growth
- Deep hands-on expertise across two or more channels, including Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
- Fluency in performance marketing fundamentals — LTV:CAC efficiency, incrementality, attribution, and marginal return dynamics — and the ability to apply them in day-to-day execution
- Comfort with ambiguity, whether that's shifting business objectives, new product launches, or evolving KPIs
- Strong analytical skills, including experience with Google Analytics and Excel, and the ability to translate data into decisions rather than just reports
- Experience with CRO, landing page development, or CMS platforms is a plus — we want someone who can build, not just brief
- Clear communicator who can present complex performance data to non-technical stakeholders without losing the "so what"
- Self-directed and highly organized, with a track record of operating effectively in fast-paced, remote environments
Note for Current Employees:
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $95,000 - $135,000
- Discretionary Annual Bonus Eligibility: Up to 15%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
United States
About Health-E Commerce:
Here at Health-E Commerce, we are a consumer health and wellness advocate and online retailer headquartered in New York, NY. Since 2010, we have launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free healthcare market and helping everyday Americans and companies benefit better from workplace benefits, wellness and health spending programs.
Our portfolio consists of four brands — FSA Store, HSA Store, WellDeserved Health and Caring Mill. Health-e Commerce is an HIG Capital portfolio company. HIG is a leading investment firm with ~$64 billion in AUM and over 125 active portfolio companies.
About the Role:
Health E-commerce is seeking a Manager of Lifecycle Marketing to join our Growth Marketing team. In this role, you will own and optimize our best-in-class CRM and retention program for our e-commerce business, with a focus on building out sophisticated automations and personalized triggered communications that engage and convert our customers at every stage of their journey.
As we continue to expand the ways FSA and HSA account holders can use their pre-tax dollars to shop with us, you will play a key role in shaping how we acquire, onboard, retain, and cross-sell customers across our e-commerce platform. This is a highly strategic role that will require close cross-functional partnership with Product, Brand, Growth, Finance, Legal, and Data teams.
We are looking for a customer-obsessed marketer who deeply understands diverse customer personas and how to engage them across channels and moments that matter. You will lead the development and optimization of personalized triggered communications across various touchpoints like email, SMS, loyalty programs, and push notifications, ensuring an exceptional experience at every stage of their customer journey.
You will be accountable for identifying trends and growth opportunities within a CRM database of over 6 million customers, translating insights into scalable lifecycle strategies and campaigns. Above all, you embody the Health-E Commerce mission of making healthcare products accessible, affordable, and easy to understand so people can confidently manage their healthcare benefits wherever they are.
Specific responsibilities:
- Create differentiated customer journeys that build upon our industry-best customer retention.
- Own the strategy and roadmap for lifecycle automations and personalized triggered communications across the customer journey (e.g., welcome flows, browse/cart abandonment, replenishment, win-back, cross-sell/upsell)
- Develop best-in-class CRM strategies on our email, SMS, direct mail, and other customer retention channels; help drive day-to-day execution while developing longer term strategies.
- Employ test-and-learn experimentation (A/B testing, hold-outs) to identify and forecast incrementality and develop key insights about our customers
- Work with the Data team on everything from regular reports and dashboards to developing and creating customer churn models for a data-first approach to retention
- Partner with the Growth team to support customer acquisition, onboarding, and activation strategies that maximize customer acquisition cost along with downstream retention.
- Work with Brand to ensure lifecycle communications reflect a cohesive content strategy and consistent brand voice
- Work with the Finance teams to project overall business impact of new retention strategies
What you’ll need:
- Minimum of 3+ years of experience in Retention, CRM, Loyalty, or other related functions.
- Hands-on experience and knowledge of CRM platforms such as Bloomreach, Klayvio, Iterable, or similar tools.
- Previous experience launching customer retention models and understanding macro level strategies to drive customer retention.
- Experience managing loyalty and referral programs for subscription services that drive meaningful impact.
- Comfort working with finance teams on P&L considerations, forecasting, and other financial business metrics.
- Expertise in analytics and experience using BI tools including Looker, Tableau or any other web analytics platforms.
- Familiarity with HTML is a plus, but not required
- Ability to thrive in a fast-paced ambiguous environment. The job description captures general responsibilities, but we are a fast growing company and there are many opportunities for the role to expand further.
- Customer-first mindset and dedication to delivering a best-in-class experience
- Genuine curiosity about healthcare, telehealth and healthcare benefits
Note for Current Employees:
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $90,000 - $115,000
- Discretionary Annual Bonus Eligibility: Up to 15%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
United States
About the role:
The Manager, Sales Operations, is a strategic and hands-on role responsible for the systems, processes, and insights that power the sales organization's growth. Acting as the primary owner of the sales systems roadmap - from Salesforce administration to the broader sales technology stack - this role ensures the tools and data sales teams rely on are integrated, reliable, and built to scale. Beyond systems ownership, this person partners closely with sales leadership, marketing, finance, and cross-functional stakeholders to shape go-to-market strategy, sales planning, and compensation design, while also driving the reporting and analytics that inform decision-making at every level of the organization. This is an ideal role for someone who thrives at the intersection of strategy and execution - equally comfortable setting direction with senior leadership and rolling up their sleeves in Salesforce.
Key responsibilities:
Strategy & Leadership
- Partner directly with sales leadership to support and execute long-term sales and go-to-market strategy.
- Serve as the primary owner and directive-setter for the sales systems roadmap - implementation, onboarding, ongoing maintenance, and supporting future-state strategy.
- Design and implement scalable sales processes and workflows that support business growth.
- Support the annual partner budget process, sales plan development, and compensation plan structure, partnering with sales leadership and finance to ensure alignment between strategy, targets, and incentives.
- Partner with marketing, product, finance, and other cross-functional stakeholders to align sales systems and strategy with company objectives.
Systems & Salesforce Administration
- Own the administration, optimization, and integration of Salesforce.com and the broader sales technology stack.
- Ensure CRM and adjacent systems are seamlessly integrated across tools, enabling clean data flow and operational efficiency.
- Manage new initiatives, campaigns, opportunities, and user administration within Salesforce.
- Evaluate, implement, and manage sales enablement tools (e.g., Salesloft, ZoomInfo/Chorus, Sales Navigator, Brandfolder) that improve team productivity and effectiveness.
Data, Reporting & Analytics
- Support all internal and external reporting and analytics, including quarterly and annual client/partner review analytics.
- Facilitate development and maintenance of dashboards of key sales and partner metrics; disseminate findings via regular summaries and presentations.
- Conduct performance analysis at the initiative level across all sales business segments.
- Present analysis on trends and identifiable opportunities by Account Manager/partner to sales leadership and other internal stakeholders.
- Pull and maintain KPIs supporting deck development, sales-vs-goals tracking, asset performance, and evaluation of new initiatives.
Assets, Linking & Sales Enablement
- Coordinate the sales strategy with the sales infrastructure for sales asset management and linking, ensuring content is organized, accessible, and properly tracked through connected systems.
- Support the sales strategy through the maintenance of a library of sales collateral and playbooks that support the full sales cycle.
What you'll need:
- Bachelor's degree in Business Administration, Analytics, Sales, Marketing, or a related field; MBA or advanced degree a plus.
- Minimum 5+ years of experience in sales operations, sales enablement, or related roles, including at least 2 years in leadership capacity.
- Hands-on Salesforce.com administration experience required.
- Proven track record driving operational excellence and sales effectiveness in a high-growth environment, including ownership of systems strategy end-to-end (implementation through ongoing evolution).
- Strong expertise across CRM systems and sales enablement/technology tools.
- Experience with Microsoft Power BI dashboard development.
- Working knowledge of Google Analytics preferred.
- Strong proficiency in MS Office, with emphasis on Excel.
- Excellent communication and interpersonal skills, with the ability to influence and align cross-functional and senior stakeholders.
- Experience in B2B sales environments, preferably in Benefit Administration, SaaS, technology, or e-commerce.
- Highly organized, self-motivated, and comfortable operating as both a strategic partner and hands-on systems owner.
Note for Current Employees:
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $80,000.00-100,000.00
- Discretionary Annual Bonus Eligibility: Up to 15%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
United States
About the role:
We are looking for a Principal Product Manager to lead the execution and scaling of exciting new offerings as we expand into telehealth services and programs. This role sits at the intersection of E-commerce, healthcare workflows, and compliance, ideal for someone who enjoys building 0<1 products in regulated environments.
We are open to hiring this role at the Principal Product Manager level for candidates who demonstrate exceptional strategic leadership, deep digital health expertise, and the ability to drive cross-functional impact across the organization. Scope and compensation will be aligned accordingly.
Key responsibilities:
- Product Strategy & Roadmap
- Develop product strategy for telehealth-connected offerings and workflows
- Define and maintain a prioritized roadmap aligned with business initiatives
- Identify opportunities to improve conversion, revenue, and customer experience
- Telehealth and Subscription Program Development
- Design and manage the telehealth user journey including scheduling, intake, provider review, and follow-up
- Partner with engineering to integrate with telehealth platforms, EHR systems, or third-party API’s
- Collaborate with Marketing & CX to ensure clear customer workflows and messaging
- Define features such as appointment flow, documentation delivery, payment logic, and customer notifications
- Build and manage the end-to-end Experience (Customer < Provider < document issuance < storage & retrieval)
- Ensure HIPPA, PHI, and regulatory compliance in collaboration with Legal & Compliance
- Work with providers and/or telehealth partners to establish review processes
- Create scalable, secure, and auditable workflows for ongoing use
What you'll need:
- Minimum of 4-7+ years of Product Management experience, including hands-on work in Digital Health, Telehealth, or HealthTech environment
- Been part of a 0-1 Product build and has experience around subscription Product required
- Experience building or integrating telehealth or digital intake workflows required
- Strong understanding of regulated data handling, privacy, and security best practices
- Experience working with engineering on API integrations and platform builds
- Bachelor’s degree in Project Management, Computer Science or a related field
Familiarity with SFCC, SFDC, and SQL
- Impeccable organization and time management skills
- Even more important than being a problem-solver is being excellent at identifying problems (we can ideate on solutions after!)
Note for Current Employees:
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $140,000 - $200,000
- Discretionary Annual Bonus Eligibility: Up to 15%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
About the role:
We are hiring a Salesforce Commerce Cloud (SFCC) Full Stack Developer to own both the front-end experience and back-end architecture of our telehealth e-commerce platform. You'll work across a composable architecture leveraging Cloudflare Workers, Builder.io and Salesforce Commerce Cloud architecture, partner with external development agencies and internal teams, and help manage, optimize and develop the commerce systems supporting our telehealth business — including integrations with order management and telehealth service layer
Key responsibilities:
Development & Architecture
- Design and develop features across the Salesforce Commerce stack — Builder.io CMS, Cloudflare Workers, and other 3rd party integrations
- Make engineering decisions for Telehealth systems and how they all work together. Make architectural recommendations working with our Architect and Senior Engineering Leadership
- Build and maintain custom integrations, and integrate third-party cartridges with necessary customizations to enable future Telehealth expansion
- Solve problems that span UI, business logic, and system integration
Front-End
- Translate Sketch/Photoshop/Figma designs into pixel-perfect, cross-browser, responsive builds that leverage Builder.io
- Own front-end performance optimization (load time, rendering, asset delivery)
- Apply JavaScript patterns (MVVM, AMD/CommonJS) using React, ISML, and SASS
Integrations & Platform Operations
- Set up, maintain, and troubleshoot integration feeds between SFCC, SOM, TeleHealth Middle Layer.
- Also have ability to set up, maintain, and troubleshoot integration feeds — products, inventory, price books, OMS, prescription/order data, Google Merchant, product reviews
- Manage OCAPI/SCAPI integrations, Cloudflare caching strategy, and cache invalidation
- Monitor site performance (uptime, speed) and recommend/implement improvements
- Administer Business Manager configurations, site domains, and code repositories
- Manage compliance with SFCC platform requirements and release cycles
Collaboration & Leadership
- Partner with external agencies, third-party vendors, and internal teams (product, clinical ops, marketing, data) to deliver end-to-end commerce capabilities
- Identify project risks early and drive mitigation
- Mentor junior engineers
What you'll need:
- Minimum of 3+ years hands-on experience with Salesforce Commerce Cloud (ideally in the composable architecture using Cloudflare Workers)
- Minimum of 4+ years hands-on experience with React andBuilder.io or other headless CMS’
- Strong knowledge of ISML, JS controllers,SCAPI/OCAPI, and Business Manager configuration
- Experience building and integrating SFCC cartridges (custom and third-party) • Experience with e-commerce feeds and integrations (inventory, pricing, order management, analytics) • Understanding of caching and cache management in SFCCand Cloudflare, plus performance monitoring/optimization
- Solid grasp of responsive design principles and grid systems
- Strong debugging and troubleshooting skills across the stack
- Excellent written and verbal communication skills
- Bachelor's degree in computer science, MIS, related field — or equivalent experience
Preferred
- Experience in Healthcare ideally in Digital Health /TeleHealth
- Salesforce Commerce Cloud certification
- Experience with jQuery, Vanilla JS, document selectors, Node.js
- Familiarity with MVVM and/or AMD/CommonJSJavaScript patterns
- Experience with project/release management and version control tools
- Retail/e-commerce experience; healthcare or telehealth experience a plus
- Experience mentoring junior developers
Note for Current Employees:
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $140,000 - $175,000
- Discretionary Annual Bonus Eligibility: Up to 10%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
United States
About the Role
We are seeking an experienced Senior Data Engineer to join our growing Data & Analytics team. This role will be responsible for designing, developing and maintaining scalable data pipelines and infrastructure to support our organization’s data needs.
Specific Responsibilities:
- Design, develop, and maintain robust data pipelines and infrastructure to support data integration, processing, and storage
- Collaborate with analysts and other stakeholders to understand data requirements and translate them into technical solutions
- Implement best practices for data governance, security, and quality assurance to ensure the reliability and accuracy of data
- Explore and evaluate new technologies and tools to enhance our data infrastructure and capabilities
- Design and implement complex data models on Azure Synapse Analytics to support data warehousing Utilize Azure DevOps for continuous integration, continuous delivery, and agile project management.
- Manage and optimize Apache Spark pools for high-performance data processing tasks.
- Develop and maintain ETL processes and data pipelines using Python scripting.
- Ensure data quality and integrity across all platforms and systems.
- Collaborate with cross-functional teams to translate business needs into technical specifications.
- Stay current with industry trends and advancements in Azure data services.
What you'll need:
- Bachelor’s degree in Computer Science, Engineering, or related field
- Minimum of 5+ years experience in data engineering roles, with a strong focus on building and maintaining data pipelines and infrastructure
- Strong proficiency in Azure Synapse Analytics, Azure DevOps, and Apache Spark pools.
- Expertise in Python scripting and other programming languages such as SQL and Java
- Senior level knowledge of data modeling, processes, and data warehouse concepts
- Strong communication skills and ability to effectively communicate technical concepts to non-technical stakeholders
- Experience with data modeling, warehousing, and building ETL pipelines
- Familiarity with Azure Data Factory, Azure Data Lake Storage, and other Azure data services
Note for Current Employees:
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $130,000 - 165,000
- Discretionary Annual Bonus Eligibility: Up to 10%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
United States
About the role:
The Senior Manager, Sales Enablement is a senior individual contributor who owns the creation and maintenance of the go-to-market assets, tools, and intelligence that equip Health-E Commerce's B2B sales and account management teams to win. This role sits within the B2B Marketing and Sales Enablement function and reports to the Director of B2B Marketing and Sales Enablement.
You will be the primary builder of the content and collateral that account managers rely on every day - from pitch decks and one pagers to battle cards and competitive intelligence - working closely with Marketing, Sales, and Product teams to ensure everything is accurate, compelling, and ready to use in the field.
Key responsibilities:
Go-to-Market Asset Development
- Own the end-to-end creation of B2B sales collateral across the full partner engagement lifecycle, including pitch decks, one pagers, FAQs, email touchpoints and webinars as needed.
- Translate complex product, category, and marketing initiatives into clear, compelling assets that account managers can pick up and use immediately.
- Maintain a library of current, role-ready materials organized by audience, product, and sales stage -ensuring nothing in circulation is outdated or off-brand.
- Partner closely with the Marketing team to align all assets with current brand standards, campaign messaging, and go-to-market priorities.
- Develop and maintain webinar frameworks and presentation content for partner education and seasonal campaign support.
Competitive Intelligence & Battle Cards
- Own the development and ongoing maintenance of competitive analysis and battle cards across Health-E Commerce's B2B portfolio (FSA Store®, HSA Store®, Caring Mill, Patiently, and new offerings).
- Monitor the competitive landscape - tracking how key competitors position, price, and message their offerings — and translate findings into actionable sales tools.
- Partner with Product and Marketing teams to keep competitive content current as the market evolves.
- Equip account managers with clear, confident responses to competitive objections and differentiation narratives they can use in live conversations.
Sales Playbooks & Go-to-Market Readiness
- Build and maintain vertical and segment-specific playbooks for key B2B audiences including TPAs, benefits administrators, employers, brokers, and banks.
- Develop discovery guides, talk tracks, objection-handling guides, and ROI/value calculators that support account managers across the sales cycle.
- Partner with Marketing and sales leadership to translate new product launches, category expansions, and partnership announcements into field-ready enablement materials - ensuring account managers are equipped before go-to-market, not after.
- Create and maintain account manager-facing quick-reference tools - checklists, one-sheets, and job aids - that support consistent execution in the field.
- Own the creation of Quarterly Business Review (QBR) materials for the B2B sales and account management team, including performance summaries, partner-facing presentations, and supporting data narratives.
Cross-Functional Collaboration
- Work closely with the Marketing team to brief in B2B asset needs, align on messaging, and ensure sales collateral reflects the latest integrated marketing priorities.
- Partner with Product and Category Management to translate new offerings and updates into sales-ready narratives and materials.
- Serve as the connective tissue between what Marketing is building and what account managers actually need in the field - surfacing gaps, flagging misalignments, and driving resolution.
- Collaborate with the Director of B2B Marketing and Sales Enablement to prioritize the asset roadmap based on sales team needs, pipeline stage, and business impact.
- Develop and maintain a clear communication cadence that keeps account managers informed of every B2B2C marketing moment going to market - ensuring the sales team knows what is launching, when, and how to talk about it with partners before it goes live.
- Create go-to-market launch communications for account managers whenever a new campaign, product, category, or promotional moment is activated - translating marketing activity into field-ready context and talking points.
Content Governance & Optimization
- Establish and maintain a clear system for content organization, versioning, and accessibility so account managers can always find what they need quickly.
- Gather ongoing feedback from account managers on what is working, what is missing, and what needs to be updated - and use that input to continuously improve the asset library.
- Track content utilization and field adoption, using data to prioritize what gets built, refreshed, or retired.
What you'll need:
- Minimum of 7+ years of experience in sales enablement, B2B content strategy, go-to-market, or a closely related field, with a focus on creating field-ready sales assets for commercial teams.
- Demonstrated ability to produce high-quality B2B sales collateral including pitch decks, one pagers, battle cards, playbooks, and competitive analysis.
- Strong understanding of B2B sales cycles and the ability to translate complex products and value propositions into clear, compelling content for a sales audience.
- Experience working cross-functionally with Marketing, Product, and Sales teams to develop and align on go-to-market materials.
- Experience building and delivering QBR materials and executive-facing presentations for a B2B sales or account management team.
- Experience in healthcare, health benefits, digital health, or related domains (e.g., FSAs/HSAs, benefits administration, employer benefits) preferred.
- Excellent written communication skills — able to write crisply for an external B2B audience as well as for internal sales use.
- Strong organizational skills and experience managing a content library or asset governance process.
- Data-driven approach to content prioritization and optimization.
- Hands-on experience with common sales
Travel
Willingness to travel periodically (up to 10%) for partner meetings, field observations, sales kickoffs, and leadership offsites.
Note for Current Employees:
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $100,000 - $130,000
- Discretionary Annual Bonus Eligibility: Up to 15%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
United States
About the Role:
Health-E Commerce is seeking a strategic, results-oriented Sr. Ecommerce Manager to lead our ecommerce and personalization efforts. This role owns the development and execution of our site strategy for FSAstore and HSAStore to drive revenue growth through improved site metrics. This is a player-coach role that requires both strategic leadership and hands-on execution. The Sr. Manager will partner closely with creative, UX, data, and product teams to improve our customer journey improve our customer acquisition, engagement, and lifetime value.
What you'll do:
Site Strategy & Revenue Growth
- Own and drive the ecommerce strategy for FSAstore and HSAstore, with a clear focus on improving CVR, AOV, and overall revenue.
- Develop and execute seasonal and evergreen site strategies, optimizing onsite merchandising, category prioritization, sorting rule, boosting/burring, informed by consumer insights and performance data.
- Lead approval for monthly site flips and content strategy, partnering closely with Marketing on promotional calendars.
Personalization & Customer Experience
- Build and scale personalized experiences across homepage, PLPs, PDPs, and product recommendations for both store brands to achieve our personalization revenue goals.
- Partner with Data Science and Product to deploy ML-driven recommendation models based on user segmentation and purchase behavior.
- Own the personalization testing roadmap, from hypothesis development and measurement framework design through rollout and iteration.
- Use CDPs, recommendation engines, and experimentation platforms to design, launch, and optimize personalized experiences across both storefronts
- Translate user journeys and behavioral insights into onsite experiences that drive relevance, engagement, and conversion.
Performance Analytics & Optimization
- Own site reporting, co-creating reports for our customer segments and tying it back to our revenue targets
- Use A/B and multivariate testing to launch and iterate on new personalization strategies, with every initiative tied to CVR, AOV, or LTV impact
- Analyze user behavior data to surface actionable insights across engagement, acquisition, and retention.
- Establish clear measurement standards for personalization lift, segmentation effectiveness, and ROI.
Team Leadership
- Manage and mentor a team of 2–4 ecommerce specialists.
- Foster a culture of performance, data rigor, and optimization across the site.
- Partner cross-functionally with creative, UX, data, and product teams to align priorities.
What you'll need:
- Minimum of 5–8 years of ecommerce experience, with at least 2 years in a 2,000+ sku site.
- Demonstrated ROI ownership, you've managed a site with real revenue accountability.
- Hands-on personalization experience: you've built or scaled recommendation engines, dynamic segmentation, and can speak to measurable outcomes.
- Strong analytical foundation, comfortable Excel/Sheets, BI tools (Looker, Tableau, or equivalent), or building your own analyses.
- Experience running structured experimentation programs (A/B, MVT) with statistical rigor.
- Familiarity with ecommerce platforms (Salesforce Commerce Cloud, Builder, or equivalent) and personalization/CDP vendors (Segment or equivalent).
- Strong analytical skills; comfortable in platforms like Google Analytics and other reporting tools
- Experience managing, mentoring, and developing direct reports
- Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $120,000 - 150,000
- Discretionary Annual Bonus Eligibility: Up to 15%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
United States
About Health-E Commerce:
Here at Health-E Commerce, we are a consumer health and wellness advocate and online retailer headquartered in New York, NY. Since 2010, we have launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free healthcare market and helping everyday Americans and companies benefit better from workplace benefits, wellness and health spending programs.
Our portfolio consists of four brands — FSA Store, HSA Store, WellDeserved Health and Caring Mill. Health-e Commerce is an HIG Capital portfolio company. HIG is a leading investment firm with ~$64 billion in AUM and over 125 active portfolio companies.
About the Role:
We're looking for a Senior QA Engineer to drive quality across multiple concurrent projects, partnering closely with product and engineering to catch risks before they reach production. This role blends hands-on manual and automated testing with process ownership and mentorship of others.
Specific responsibilities:
- Review and validate requirements and technical specifications; partner early with product managers and developers to define acceptance criteria and ensure testability
- Design and execute test cases covering functional, integration, regression, API, and end-to-end testing across web and mobile (Android/iOS) applications
- Write manual and automated tests; work with the Test Automation team to build and maintain automated test suites
- Log, track, and perform root cause analysis on defects through full resolution
- Document test results and provide observations on product quality and process improvements
- Establish and monitor QA KPIs; support and enhance test processes and reporting
- Manage testing efforts across multiple projects under tight deadlines with minimal supervision
- Mentor and support fellow QA Engineers
- Leverage AI-powered tools to improve test coverage, accelerate defect analysis, and support overall test efficiency [see note below]
What you’ll need:
- Minimum of 7+ years of quality assurance experience
- Strong understanding of QA methodologies, defect lifecycle, and SDLC/STLC
- Experience with Agile software development methodologies
- Experience writing test cases in BDD/Gherkin syntax
- Hands-on experience with at least one test management tool (e.g., Jira/Xray, TestRail, Zephyr)
Preferred Qualifications
- 2+ years building automated tests with Playwright and TypeScript
- Experience integrating automated tests into CI/CD pipelines (e.g., GitHub Actions, Jenkins)
- Familiarity with AI-assisted testing tools (e.g., AI-generated test cases, code-assist tools, log/defect triage)
- Experience testing both web and mobile (Android and iOS) applications
- Strong prioritization and multitasking skills in a fast-paced, rapidly changing environment
Note for Current Employees:
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $100,000 - $125,000
- Discretionary Annual Bonus Eligibility: Up to 10%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
United States
About the role:
The Technical Sales Engineer acts as a primary technical authority on sales calls and RFPs, informs scope, effort and delivery timelines for integrated solutions, performs live product demonstrations, and evaluates partner tech stacks and objectives for compatibility - while serving as the connective tissue between Sales, Marketing, Partner IT, and internal Product/Engineering teams to keep deals moving from discovery to go-live.
Key responsibilities:
Complex Solution Selling
- Serve as the primary technical expert throughout the sales cycle - joining AM discovery calls and partner meetings when platform integrations or product delivery are on the agenda.
- Informs the solution design for primary product offerings (FSA SmartSpender, Email-as-a-Service (EaaS), DirectPay, and related integrations) and is the primary liaison between Product and Sales.
- Support pre-sales demos and RFP responses with technical accuracy.
- Develop and maintain technical proficiency in supported product offerings sufficient to run live solution demonstrations and articulate technical differentiation to enterprise partners.
- Provide a point of view on technical and process recommendations to partners and prospects, positioning solutions in terms of revenue impact, cost reduction, and partner satisfaction.
- Delivers technical scope, estimated effort, and delivery timelines to support sales up-selling, onboarding, and implementation needs.
Cross-Functional Leadership
- Acts as a key stakeholder alongside Product and Engineering across the deal lifecycle, providing sales and technical context that informs solution design decisions.
- Provide the connective tissue between AMs, Marketing/Creative, Partner IT teams, and internal Product/Engineering teams.
- Feed product feedback and integration friction points back to internal stakeholders, representing the partner's technical voice internally.
- Participate in prioritization and scoping of new features and services alongside Product and Engineering, ensuring partner and market feedback shapes the roadmap.
Technical Troubleshooting & Solution Design
- Maintain deep knowledge of partner tech stacks and proactively surface compatibility issues or upgrade impacts.
- Identify partner pain points and inform alternative technical or process solutions
- Works very closely with Product & Engineering teams to ensure new or modified integrations meet business requirements and that interface issues are documented and resolved before go-live.
Documentation & Enablement
- Oversee the production of technical scope documents and integration roadmaps that serve as the implementation handoff from sale to go-live.
- Partner with Product & Engineering to author supporting technical documentation - API specs, process flows, data flow diagrams – to ensure they are impactful for internal and partner-facing use.
- Maintain a partner-facing technical knowledge base; track versions, known issues, and resolution paths.
What you'll need:
- Minimum of 5+ years in a Sales Engineering, Solutions Consulting, or Technical Implementation role in a B2B SaaS or fintech environment
- Hands-on experience with API integrations, EDI/file-based data exchanges, and SSO/authentication protocols
- Familiarity with FSA/HSA/HRA platform ecosystems - WEX, Alegeus, or similar TPA technology stacks strongly preferred
- Ability to communicate complex technical concepts clearly to both non-technical partners and internal stakeholders
- Experience owning client onboarding or technical implementation projects end-to-end
- Proficiency with Salesforce for opportunity tracking, technical notes, and integration documentation
- Bachelor's degree in Business Administration, Computer Science, Information Systems, Business Technology, or equivalent work experience
Note for Current Employees:
Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.
Compensation, Benefits, & Additional Details:
Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.
- Compensation: $90,000.00 - $110,000.00
- Sales Bonus: Eligible
- Discretionary Annual Bonus Eligibility: Up to 10%
- Medical, Dental, Vision, and 401K with a company match
- Dependent Care, FSA & HSA accounts
- Paid Parental & Bonding Leave
- Flexible PTO & office closure on all major holidays
- Monthly wellness & internet reimbursements
- Professional development including certification support & leadership coaching
- Mental Health resources
- 100% remote within the United States
- Must be able to work EST hours
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Erica Abraham
B2B2C Marketing & Partnerships
Nicky Florestal
HR Specialist

Legal Disclaimer
In order to best support our candidates, our Talent Acquisition team wants to ensure that your security is a priority. Please note that any communication from our hiring teams at Health-E Commerce® about a job opportunity will only be made by a Health-E Commerce® employee with an @fsastore.com email address.
We would never ask you as part of our interview process to provide personal or financial information, including but not limited to your social security number, online account passwords, credit card numbers, passport information, and other related banking information. If you believe you’ve been a victim of a phishing attack, please mark the communication as “spam” and alert us right away at humanresources@fsastore.com

Our Candidate Journey
Embark on a fulfilling path with Health-E Commerce® by deeply engaging with our innovative brands, sharing your unique passions and experiences, and staying connected throughout the selection process. Take these steps to craft a successful application and potentially join our team, where you can make a significant impact on the future of digital health.

Dane Busgith
Cloud Engineer
Nicky Florestal
HR Specialist


HEALTH & WELLNESS
Health, Dental & Vision Insurance
Life & Pet Insurance
FSA
HSA with Employer Contribution
Short & Long-Term Disability
Fitness Subsidies
Mental Health Benefits

PROFESSIONAL DEVELOPMENT
Mentorship Programs
Manager Training Workshops
Advanced Certification Support
Lunch and Learn Events
Online Professional Development Courses
Internship Programs

VACATION & PAID TIME-OFF
Paid Vacation
Paid Holidays
Leave of Absence Flexibility
Flexible Time Off
Summer Fridays

FINANCIAL PLANNING
401(k) With Company Matching
Performance Bonus

IN OFFICE CULTURE PERKS
Commuter Benefits Program
Social Events
Food & Drink
Competitive Compensation & Benefits

PARENTAL BENEFITS
Birth Parent or Maternity Leave
Non-Birth Parent or Paternity Leave
Family Support Resources
































