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Innovating Healthier Futures

Innovating
Healthier
Futures

Our Purpose

Health-E Commerce® is a digital health and wellness retail platform whose mission is to educate and support individuals as they embark on the path to personal health improvement.

 

Our direct-to-consumer retail brands are designed to remove the guesswork within the tax-free healthcare marketplace, ensuring employees receive the maximum value from their benefits and health & wellness spending programs.

 

Our resources that educate consumers in navigating and managing their benefits include websites, eligibility lists, and videos. Additionally, Health-E Commerce® serves as a voice for consumers, advocating for new product categories to be recognized within the marketplace.

Shaping Healthcare Innovation

Health E-Commerce Employee

Empowered by Tech

Life At HEC

Health-E Commerce® offers a range of financial, wellness and cultural benefits that allow our teams to focus on supporting consumers.

Beth Schneck

Site Operations Manager

Seiya Vogt

Chief Marketing Officer

What Employees
Are Saying At HEC

Recognition

At Health-E Commerce®, the diversity of our people powers the diversity of needs our platforms provide. As passionate advocates for the evolving healthcare needs of consumers, we embrace change in order to drive the evolving needs of consumers forward.

 

Our goal is to enhance the relationship between employees and their employers through the transparency of available resources, and the diversity of thought is critical to reaching our goals.

Health E-Commerce Employee

Remote Life

We understand a remote-first approach is professionally and personally rewarding for many of our employees, and support our remote teams with a range of benefits that include work from home subsidies and gym & wellness reimbursements.
Health E-Commerce Employee
Remote Work with Health E-Commerce

Dive Deep into HEC

As a candidate, you are encouraged to deep dive into our four key brands: FSA Store®, HSA Store®, Well Deserved Health®, and Caring Mill®. Each brand plays a crucial role in consumer-directed healthcare, corporate wellness, and Medicare Advantage markets.

Health E-Commerce Employee
Health E-Commerce Employee

Tell us About Yourself

Introduce yourself and share what fuels your passion. Describe how your unique skills and experiences can enhance our dynamic team. We're eager to learn what you can bring to our mission in digital health.

Health E-Commerce Employee
Health E-Commerce Employee

We Communicate

Thank you for your interest in joining Health-E Commerce. We carefully consider every application. If your qualifications align with our needs, we will reach out to discuss potential opportunities to collaborate and innovate together.

Now Hiring at
Health E-Commerce®

Explore career & job opportunities at Health-E Commerce®.

Open Office with Health E-Commerce Employees

Want to benefit better with us?

Interested in becoming a Health e-Commerce Partner? Send us your e-mail address below and we'll get in touch!

Reporting to the HR Director · Full-Time Non-Exempt · Remote-First

About the Role: 

We're looking for a proactive, detail-obsessed HR professional who brings ideas to the table and sees them through to completion. As a key member of our lean HR team, you will be a trusted resource for employees across the organization - driving day-to-day operations, identifying process gaps, and partnering on strategic initiatives spanning compliance, employee experience, and talent acquisition. This role is built for someone who doesn't wait to be told what to do. 

Specific responsibilities: 

Employee Experience & Communications 

  • Serve as a first point of contact for employee inquiries - providing timely, accurate, and friendly responses that reflect the company's culture and values.
  • Own the quarterly employee perks calendar from end to end: researching vendors, sourcing new engagement ideas, and evaluating ROI in a remote-first environment.
  • Draft and publish weekly HR emails, biweekly wellness content, developing a consistent, compelling HR voice.
  • Support with HR culture & engagement initiatives and events, from coordination to execution

Onboarding & Talent Operations 

  • Own the full new hire onboarding lifecycle: paperwork collection and processing, background and reference check coordination, Form I-9 administration, and IT equipment and access setup.
  • Manage and continuously improve the recruiting coordination function - scheduling interviews, maintaining job postings, and serving as an ATS (Greenhouse) power user.
  • Identify onboarding friction points, propose scalable solutions proactively and own the implementation. 

Payroll, Benefits & Compliance 

  • Support bi-payroll processing - auditing timecards, ensuring approvals are complete, and processing 401(k) deferrals accurately and on time.
  • Own quarterly state filings, proactively monitoring new state and federal compliance requirements and escalating issues appropriately.
  • Manage the virtual mailroom - triaging incoming notices, escalating actionable items, and responding within established SLAs. 

HRIS, Data & Systems 

  • Serve as an HRIS owner: processing new hires, terminations, and all employee changes accurately and within compliance timelines.
  • Conduct regular audits of the HRIS and benefits portals to ensure data integrity and catch discrepancies before they become problems.
  • Maintain electronic employee files in compliance with local and federal regulations.
  • Proactively surface process improvement opportunities - bringing forward concrete recommendations to better leverage technology and help the HR team scale. 

 What you’ll need: 

  • Demonstrated ability to manage competing priorities across multiple workstreams simultaneously, you know how to stay organized and close every loop. 
  • Minimum of 3 years of HR experience spanning at least two functional areas (e.g. operations, compliance, employee experience, and talent).
  • Polished written and verbal communication skills.  Comfortable engaging with stakeholders at all levels with professionalism and clarity.
  • A genuine passion for accuracy, data hygiene, and using HR analytics to surface trends and drive decisions – not just maintain records. 
  • Hands-on experience with HRIS, payroll and benefits platforms.  Comfort navigating an ATS (Greenhouse a plus) and a genuine enthusiasm for HR tech. 
  • Ownership mindset – you don’t wait to be asked.  You spot a gap, flag it, and come up with a proposed solution.  You follow through on every commitment.
  • Thrives in ambiguity.  Equally comfortable working independently and collaborating closely with a small, fast-moving team that wears many hats. 

Note for Current Employees:

Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.

Compensation, Benefits, & Additional Details:

Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range.  Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  

  • Compensation: $24 - $28hr
  • Discretionary Annual Bonus Eligibility: Up to 10%
  • Medical, Dental, Vision, and 401K with a company match
  • Dependent Care, FSA & HSA accounts
  • Paid Parental & Bonding Leave
  • PTO & office closure on all major holidays
  • Monthly wellness & internet reimbursements
  • Professional development including certification support & leadership coaching
  • Mental Health resources
  • 100% remote within the United States
  • Must be able to work EST hours

Candidate Privacy Notice

About the role

Health-E Commerce is seeking a strategic, results-oriented Director of Marketing to lead growth and marketing strategy for HSA Store. This role owns the development and execution of integrated marketing programs that accelerate revenue growth, strengthen brand differentiation, and expand engagement across direct-to-consumer and B2B2C channels.

This is a player-coach role that requires both strategic leadership and hands-on execution. The Director will partner closely with ecommerce, growth marketing, creative, UX, sales, and analytics teams to drive high-impact initiatives that improve customer acquisition, engagement, and lifetime value.

Key responsibilities

  • Marketing strategy and growth Own the integrated marketing strategy for HSA Store across consumer and partner channels. Identify growth opportunities and develop strategies that drive acquisition, increase conversion, and improve lifetime value. Lead initiatives that position HSA Store as the leading destination for maximizing tax-advantaged healthcare spending.
  • Integrated campaign leadership Lead the planning and execution of integrated campaigns across lifecycle marketing, digital channels, and partner programs. Manage marketing calendars and cross-channel coordination to ensure messaging and creative align with business objectives and maximize performance.
  • B2B2C and partner marketing Partner with B2B & B2B2C Marketing and sales to create co-branded campaigns, activation strategies, and enablement materials that drive engagement and revenue.
  • Brand positioning and messaging Drive the evolution of HSA Store's brand positioning to clearly differentiate the platform in a competitive market. Ensure consistency in messaging, voice, and visual identity across all consumer and partner touchpoints.
  • Creative and content direction Provide strategic direction to creative and content teams to develop high-impact assets including email campaigns, digital media, landing pages, and partner materials. Ensure all output reflects the brand and delivers measurable performance.
  • Performance and optimization Define KPIs and measurement frameworks to evaluate marketing effectiveness and ROI. Analyze campaign performance and customer insights to drive continuous improvement. Foster a test-and-learn culture across the team.
  • Cross-functional leadership Partner with ecommerce, paid media, CRM, creative, UX, product, analytics, and sales teams to align marketing initiatives with broader business objectives. Provide regular performance reporting and insights to senior leadership.

What you'll need

  • Minimum of 10+ years of experience in integrated marketing, ecommerce, or digital growth roles
  • Proven ability to develop and execute marketing strategies that drive measurable revenue impact
  • Experience working across both direct-to-consumer and B2B2C business models
  • Strong background in lifecycle marketing, digital acquisition, and performance optimization
  • Analytical mindset with the ability to translate data and insights into actionable strategy
  • Excellent leadership, communication, and organizational skills with the ability to influence across teams

What success looks like

You'll have accelerated revenue growth for HSA Store, expanded customer acquisition and engagement, strengthened the brand's competitive positioning, and delivered marketing programs that drive measurable improvements in conversion, retention, and lifetime value.

 

Note for Current Employees:

Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.

 

Compensation, Benefits, & Additional Details:

Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team.  Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range.  Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  

  • Compensation: $120,000 - $150,000
  • Discretionary Annual Bonus Eligibility: Up to 20%
  • Medical, Dental, Vision, and 401K with a company match
  • Dependent Care, FSA & HSA accounts
  • Paid Parental & Bonding Leave
  • Flexible PTO & office closure on all major holidays
  • Monthly wellness & internet reimbursements
  • Professional development including certification support & leadership coaching
  • Mental Health resources
  • 100% remote within the United States
  • Must be able to work EST hours

Candidate Privacy Notice

About the Role:

We're looking for a data-driven Director of Performance Marketing to own and scale our full-funnel media strategy. This is a high impact, remote role, you'll lead and grow our internal paid media team, manage an agency partner on SEO/AEO, and roll up your sleeves as an individual contributor across needed channels. You'll oversee a multi-million dollar media budget and report directly to the Senior Director of Growth.

Specific Responsibilities:

Paid Media

  • Lead and manage the internal paid media team, with the opportunity to grow headcount as the business scales
  • Manage a $15M+ annual media budget with a focus on efficiency, iROAS, and revenue targets
  • Build and maintain robust reporting frameworks across all paid channels; translate data into clear, actionable insights for leadership

Organic & SEO/AEO 

  • Serve as the internal subject matter expert and day-to-day owner of SEO and Answer Engine Optimization (AEO) strategy
  • Manage and hold accountable an external agency partner, setting KPIs, reviewing deliverables, and ensuring alignment with brand and business goals
  • Work with agency to guide content strategy, keyword targeting, and technical SEO priorities in partnership with the agency
  • Partner closely with product to manage plan and execution of technical updates

Strategy & Leadership

  • Own channel-level forecasting, budget planning, and performance reporting
  • Identify new channel opportunities and run structured tests to expand reach and efficiency
  • Partner with our incrementality agency to manage our models (MMM / Geo-test), test and report on incremental revenue for paid channels 

What You’ll Need

  • Minimum of 8+ years of experience in performance marketing, digital media, or growth, with at least 3 years in a leadership or management role
  • Proven track record managing significant media budgets ($15M+) in a B2C environment
  • Deep hands-on expertise across two or more of: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
  • Working knowledge of SEO/AEO best practices and experience managing agency relationships
  • Strong analytical skills; comfortable in platforms like Google Analytics and incrementality tools
  • Experience managing, mentoring, and developing direct reports
  • Excellent communication skills; able to present complex performance data to non-technical stakeholders
  • Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment

Note for Current Employees:

Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.

Compensation, Benefits, & Additional Details:

Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range.  Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  

  • Compensation: $150,000 - 180,000
  • Discretionary Annual Bonus Eligibility: Up to 20%
  • Medical, Dental, Vision, and 401K with a company match
  • Dependent Care, FSA & HSA accounts
  • Paid Parental & Bonding Leave
  • Flexible PTO & office closure on all major holidays
  • Monthly wellness & internet reimbursements
  • Professional development including certification support & leadership coaching
  • Mental Health resources
  • 100% remote within the United States
  • Must be able to work EST hours

Candidate Privacy Notice

About the Role 

We're looking for a Growth Marketing Manager to own and scale full-funnel growth strategy across Patiently, our new telehealth brand helping people access FSA-eligible weight loss and wellness care. This is a high-impact individual contributor role where you'll be hands-on in the channels, close to the data, and directly tied to revenue outcomes. 

You'll lead paid media execution while partnering cross-functionally with marketing, product, and business owners to drive new customer acquisition and expansion. As an early and critical hire on the Patiently team, you'll have real ownership over how we grow this business from the ground up. 

Specific responsibilities 

  • Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how we acquire, convert, and retain customers across a brand being built in real time
  • Own paid acquisition strategy and hands-on execution across Meta and Google, from campaign architecture through daily optimization
  • Drive conversion rate optimization across the full funnel, from ad click to purchase — including landing page creation, A/B testing, and CMS-based builds when needed
  • Build and maintain reporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership
  • Lead the experimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works
  • Develop growth marketing plans that ladder up to revenue objectives and broader organizational goals, with the flexibility to shift focus across paid, organic, lifecycle, or other growth levers depending on where the biggest opportunity is
  • Track and report on lead conversion metrics, channel efficiency, and incrementality to inform budget and strategy decisions 

What You Bring 

  • Minimum of 4+ years of experience in performance marketing, digital media, or growth
  • Deep hands-on expertise across two or more channels, including Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
  • Fluency in performance marketing fundamentals — LTV:CAC efficiency, incrementality, attribution, and marginal return dynamics — and the ability to apply them in day-to-day execution
  • Comfort with ambiguity, whether that's shifting business objectives, new product launches, or evolving KPIs
  • Strong analytical skills, including experience with Google Analytics and Excel, and the ability to translate data into decisions rather than just reports
  • Experience with CRO, landing page development, or CMS platforms is a plus — we want someone who can build, not just brief
  • Clear communicator who can present complex performance data to non-technical stakeholders without losing the "so what"
  • Self-directed and highly organized, with a track record of operating effectively in fast-paced, remote environments 

Note for Current Employees:

Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.

Compensation, Benefits, & Additional Details:

Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range.  Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  

  • Compensation: $95,000 - $125,000
  • Discretionary Annual Bonus Eligibility: Up to 15%
  • Medical, Dental, Vision, and 401K with a company match
  • Dependent Care, FSA & HSA accounts
  • Paid Parental & Bonding Leave
  • Flexible PTO & office closure on all major holidays
  • Monthly wellness & internet reimbursements
  • Professional development including certification support & leadership coaching
  • Mental Health resources
  • 100% remote within the United States
  • Must be able to work EST hours

Candidate Privacy Notice

About Health-E Commerce:

Navigating the complexities of consumer-directed health plans is essential, and Health-E Commerce simplifies this process by providing guaranteed eligible products and services through HSA Store® and FSA Store. Our platforms combine eligible product marketplaces, education, exceptional customer service, and integrated technology tools within employee benefit portals. 

Through our direct-to-consumer platforms and a network of third-party administrators that partner with employers and employees, we engage customers throughout their entire benefits journey and help them maximize the value of their healthcare dollars.

About the Role:

Health-E Commerce is seeking a Marketing Manager to support the execution of B2B2C and B2B marketing campaigns with a primary focus on HSA Store®. This role will be responsible for building and executing marketing campaigns that reach consumers through our partner ecosystem while also contributing to broader partner marketing initiatives across the business. 

This includes developing and executing HSA Store campaigns across B2B2C and partner channels; spanning campaign messaging, email marketing, partner-facing assets, and supporting materials that drive consumer engagement and conversion.  

This role is ideal for someone who enjoys building campaigns, collaborating with cross-functional teams, and executing marketing initiatives that deliver measurable results. 

Key Responsibilities:

B2B2C Campaign Development and Execution 

  • Create and execute marketing campaigns for HSA Store® that reach consumers through partner channels and benefit platforms.
  • Develop campaign messaging and marketing assets including email campaigns, landing pages, digital banners, and educational content.
  • Coordinate campaign launches with internal teams including creative, ecommerce, and analytics.
  • Ensure campaigns align with brand messaging and business goals. 

B2B Campaign Support 

  • Support the creation of marketing campaigns that promote HSA Store® to partner organizations and benefit platforms.
  • Develop messaging and materials that help partners communicate the value of HSA Store® to their member base.
  • Assist with campaign planning and execution for partner-driven marketing initiatives. 

Partner Marketing Assets 

  • Develop marketing assets that partners can use within their benefit portals and member communications.
  • Create co-branded marketing materials including banners, landing pages, and email templates.
  • Maintain a library of approved partner marketing assets and templates.
  • Serve as the go-to point of contact between the Marketing and Sales teams, cultivating and managing relationships with internal stakeholders and external partners.. 

Campaign Performance and Optimization 

  • Track campaign performance and analyze results across key metrics including engagement, conversion, and revenue impact.
  • Work with analytics and marketing teams to identify opportunities for improvement.
  • Support test and learn initiatives that improve campaign performance over time. 

Cross Functional Collaboration 

  • Work closely with creative, ecommerce, growth marketing, and partner teams to bring campaigns to market efficiently.
  • Coordinate marketing requests and ensure campaigns are delivered on schedule.
  • Communicate campaign timelines, requirements, and updates to internal stakeholders. 

What You’ll Need: 

  • Bachelor’s degree in Marketing, Business, Communications, or equivalent experience in a related field.
  • Minimum of 3 to 5 years of experience executing integrated marketing campaigns, ideally in ecommerce, digital marketing, or consumer brands.
  • Experience developing marketing assets including email campaigns, landing pages, and digital content.
  • Strong understanding of digital marketing and campaign execution.
  • Experience working with marketing automation tools and analytics platforms.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Strong collaboration skills and ability to work cross functionally with creative, ecommerce, and marketing teams.
  • Strong written and verbal communication skills.
  • A proactive mindset with the ability to execute campaigns and bring ideas to market efficiently. 

Note for Current Employees:

Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.

Compensation, Benefits, & Additional Details:

Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range.  Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  

  • Compensation: $70,000 - $90,000
  • Discretionary Annual Bonus Eligibility: Up to 15%
  • Medical, Dental, Vision, and 401K with a company match
  • Dependent Care, FSA & HSA accounts
  • Paid Parental & Bonding Leave
  • Flexible PTO & office closure on all major holidays
  • Monthly wellness & internet reimbursements
  • Professional development including certification support & leadership coaching
  • Mental Health resources
  • 100% remote within the United States
  • Must be able to work EST hours

Candidate Privacy Notice

About the Role 

We're looking for a data-driven Performance Marketing Associate to help shape and build our campaign strategy across various different channels, including but not limited to paid search, social, video, and affiliate. You will work alongside an establish marketing team, supporting cross-functional brand including FSA Store, HSA Store, and Patiently  

Specific responsibilities:

Campaign Execution 

  • Build and launch paid campaigns across search, social, and emerging channels 
  • Monitor performance daily and bring forward both problems and opportunities  
  • Optimize campaigns continuously, adjusting bids, budgets, audiences, and creative based on what the data is telling you 
  • Partner with our internal creative team to brief and execute performance-driven ad content 
  • Help manage and grow our creator and influencer program, supporting content pipelines and internal approvals 

Data & Analytics 

  • Pull weekly performance reports and translate raw numbers into clear, actionable insights for the broader team 
  • Identify trends across channels and connect the dots between spend and revenue outcomes 

What You’ll Need 

  • Minimum 3-5 years of experience in performance marketing, digital media, or growth 
  • Minimum 3 years of hands-on experience managing at least one paid channel - Google Ads, Meta Ads, TikTok ads or similar 
  • Strong analytical skills; comfortable in platforms like Google Analytics and Excel 
  • Highly organized and comfortable operating multiple priorities in a remote environment 

 

Note for Current Employees:

Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.

 

Compensation, Benefits and additional details 

Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression. 

  • Compensation: $70,000 - 100,000 
  • Discretionary Annual Bonus Eligibility: Up to 10% 
  • Medical, Dental, Vision, and 401K with a company match 
  • Dependent Care, FSA & HSA accounts 
  • Paid Parental & Bonding Leave 
  • Flexible PTO & office closure on all major holidays 
  • Monthly wellness & internet reimbursements 
  • Professional development including certification support & leadership coaching 
  • Mental Health resources 
  • 100% remote within the United States 
  • Must be able to work EST hours 

 

About the Role:   

Health E-commerce is seeking a Senior CRM Marketing Associate to join our Growth Marketing team. This is a highly execution-focused role responsible for bringing our personalized lifecycle marketing programs to life across email and SMS channels. 

You will be the engine behind our day-to-day CRM execution — building, QAing, and deploying communications that reach millions of subscribers. You will support the execution and optimization of triggered lifecycle flows while also maintaining our broadcast email calendar. This role requires exceptional attention to detail, a strong sense of ownership, and the ability to manage multiple workstreams in a fast-paced environment. 

Above all, you embody the Health-E Commerce mission of making healthcare products and services accessible, affordable, and easy to understand — so people can confidently manage their healthcare benefits wherever they are. 

Specific responsibilities: 

  • Build, QA, and schedule campaigns across email, SMS, and push channels with an immaculate degree of accuracy and consistency
  • Own the end-to-end email build process within our CRM platform, ensuring all content, links, and personalization are correct before deployment
  • Set up, QA, and manage tests for email broadcasts and triggered lifecycle flows
  • Execute on triggered lifecycle flows’ updates and optimizations, including creative refreshes, segment targeting, and more
  • Maintain our email calendar, keeping all sends, deadlines, and stakeholder dependencies organized and up to date
  • Manage calendar changes and additions, communicating impacts proactively to relevant stakeholders and flagging bottlenecks that could affect on-time delivery
  • Liaise with project managers to maintain accurate project timelines and flag any changes that affect the send schedule
  • Identify and recommend calendar optimizations to improve efficiency and subscriber experience
  • Conduct ad-hoc channel-level analyses to surface performance trends and identify improvement opportunities 

What you’ll need: 

  • Minimum if 3–5 years of experience in a CRM, lifecycle marketing or email marketing role
  • Hands-on experience building and deploying campaigns in a CRM or email service provider platform such as Bloomreach, Klaviyo, Iterable, or similar
  • Exceptional attention to detail — you catch errors before they ship and take pride in the quality of your output
  • Consistent bias for action and ability to follow through – you notice what needs to be done and execute on it proactively
  • Strong organizational skills and a proven ability to manage a high volume of concurrent workstreams without sacrificing quality
  • Comfort with marketing analysis and performance reporting — you can dig into channel-level data and translate findings into actionable recommendations
  • Proficiency working cross-functionally with creative, merchandising, and project management teams to gather inputs and deliver on time
  • Customer-first mindset and a genuine interest in delivering a best-in-class subscriber experience
  • Ability to thrive in a fast-paced, ambiguous environment where priorities can shift quickly
  • Familiarity with HTML is a plus, but not required
  • Curiosity about healthcare, telehealth, and healthcare benefits is a plus 

Note for Current Employees:

Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal.

Compensation, Benefits, & Additional Details:

Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range.  Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  

  • Compensation: $70,000 - 90,000
  • Discretionary Annual Bonus Eligibility: Up to 10%
  • Medical, Dental, Vision, and 401K with a company match
  • Dependent Care, FSA & HSA accounts
  • Paid Parental & Bonding Leave
  • Flexible PTO & office closure on all major holidays
  • Monthly wellness & internet reimbursements
  • Professional development including certification support & leadership coaching
  • Mental Health resources
  • 100% remote within the United States
  • Must be able to work EST hours

Candidate Privacy Notice

About the Role:

Health-E Commerce is seeking a strategic, results-oriented Sr. Ecommerce Manager to lead our ecommerce and personalization efforts. This role owns the development and execution of our site strategy for FSAstore and HSAStore to drive revenue growth through improved site metrics. This is a player-coach role that requires both strategic leadership and hands-on execution. The Sr. Manager will partner closely with creative, UX, data, and product teams to improve our customer journey improve our customer acquisition, engagement, and lifetime value.

What you'll do:

Site Strategy & Revenue Growth

  • Own and drive the ecommerce strategy for FSAstore and HSAstore, with a clear focus on improving CVR, AOV, and overall revenue.
  • Develop and execute seasonal and evergreen site strategies, optimizing onsite merchandising, category prioritization, sorting rule, boosting/burring, informed by consumer insights and performance data.
  • Lead approval for monthly site flips and content strategy, partnering closely with Marketing on promotional calendars.

Personalization & Customer Experience

  • Build and scale personalized experiences across homepage, PLPs, PDPs, and product recommendations for both store brands to achieve our personalization revenue goals.
  • Partner with Data Science and Product to deploy ML-driven recommendation models based on user segmentation and purchase behavior.
  • Own the personalization testing roadmap, from hypothesis development and measurement framework design through rollout and iteration.
  • Use CDPs, recommendation engines, and experimentation platforms to design, launch, and optimize personalized experiences across both storefronts
  • Translate user journeys and behavioral insights into onsite experiences that drive relevance, engagement, and conversion.

Performance Analytics & Optimization

  • Own site reporting, co-creating reports for our customer segments and tying it back to our revenue targets
  • Use A/B and multivariate testing to launch and iterate on new personalization strategies, with every initiative tied to CVR, AOV, or LTV impact
  • Analyze user behavior data to surface actionable insights across engagement, acquisition, and retention.
  • Establish clear measurement standards for personalization lift, segmentation effectiveness, and ROI.

Team Leadership

  • Manage and mentor a team of 2–4 ecommerce specialists.
  • Foster a culture of performance, data rigor, and optimization across the site.
  • Partner cross-functionally with creative, UX, data, and product teams to align priorities.

What you'll need:

  • Minimum of 5–8 years of ecommerce experience, with at least 2 years in a 2,000+ sku site.
  • Demonstrated ROI ownership, you've managed a site with real revenue accountability.
  • Hands-on personalization experience: you've built or scaled recommendation engines, dynamic segmentation, and can speak to measurable outcomes.
  • Strong analytical foundation, comfortable Excel/Sheets, BI tools (Looker, Tableau, or equivalent), or building your own analyses.
  • Experience running structured experimentation programs (A/B, MVT) with statistical rigor.
  • Familiarity with ecommerce platforms (Salesforce Commerce Cloud, Builder, or equivalent) and personalization/CDP vendors (Segment or equivalent).
  • Strong analytical skills; comfortable in platforms like Google Analytics and other reporting tools
  • Experience managing, mentoring, and developing direct reports
  • Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment

Compensation, Benefits, & Additional Details:

Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range.  Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.  

  • Compensation: $120,000 - 150,000
  • Discretionary Annual Bonus Eligibility: Up to 15%
  • Medical, Dental, Vision, and 401K with a company match
  • Dependent Care, FSA & HSA accounts
  • Paid Parental & Bonding Leave
  • Flexible PTO & office closure on all major holidays
  • Monthly wellness & internet reimbursements
  • Professional development including certification support & leadership coaching
  • Mental Health resources
  • 100% remote within the United States
  • Must be able to work EST hours

Candidate Privacy Notice

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Erica Abraham

B2B2C Marketing & Partnerships

Nicky Florestal

HR Specialist

Legal Disclaimer

In order to best support our candidates, our Talent Acquisition team wants to ensure that your security is a priority. Please note that any communication from our hiring teams at Health-E Commerce® about a job opportunity will only be made by a Health-E Commerce® employee with an @fsastore.com email address.

We would never ask you as part of our interview process to provide personal or financial information, including but not limited to your social security number, online account passwords, credit card numbers, passport information, and other related banking information. If you believe you’ve been a victim of a phishing attack, please mark the communication as “spam” and alert us right away at humanresources@fsastore.com

Health E-Commerce Office

Our Candidate Journey

Embark on a fulfilling path with Health-E Commerce® by deeply engaging with our innovative brands, sharing your unique passions and experiences, and staying connected throughout the selection process. Take these steps to craft a successful application and potentially join our team, where you can make a significant impact on the future of digital health.

Dane Busgith

Cloud Engineer

Nicky Florestal

HR Specialist

Health & Wellness with Health E-Commerce
HEALTH & WELLNESS

Health, Dental & Vision Insurance
Life & Pet Insurance
FSA
HSA with Employer Contribution
Short & Long-Term Disability
Fitness Subsidies
Mental Health Benefits

Professional Development
PROFESSIONAL DEVELOPMENT

Mentorship Programs
Manager Training Workshops
Advanced Certification Support
Lunch and Learn Events
Online Professional Development Courses
Internship Programs

Vacation
VACATION & PAID TIME-OFF

Paid Vacation
Paid Holidays
Leave of Absence Flexibility
Flexible Time Off
Summer Fridays

Financial Planning
FINANCIAL PLANNING

401(k) With Company Matching
Performance Bonus

Office Setting
IN OFFICE CULTURE PERKS

Commuter Benefits Program
Social Events
Food & Drink
Competitive Compensation & Benefits

Parenting time
PARENTAL BENEFITS

Birth Parent or Maternity Leave
Non-Birth Parent or Paternity Leave
Family Support Resources

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