Our CEO & Founder, Jeremy Miller, launched FSAstore.com in 2010 after working in human resources and seeing firsthand how much difficulty employees had in managing these benefits. He learned that over $400 million dollars in FSA funds gets forfeited each year by hard-working employees and set out to create a destination that would help educate and simplify the flexible spending account market and take out the guesswork that comes with these accounts. FSAstore.com was the first e-commerce site for qualified medical spending and today, is the largest with more than 4,000 eligible products, educational content and the web’s most comprehensive eligibility list.
Our mission to solve the biggest issues affecting consumer healthcare continued in 2015 with the launch of HSAstore.com, a companion website to FSAstore.com geared to serve the tens of millions of health savings account users nationwide. With the largest selection of guaranteed HSA-eligible products and easy-to-understand educational resources, HSAstore.com is designed to maximize consumers’ long-term health savings and help HSA funds go further by covering everyday healthcare expenses.
In early 2019, our company enjoyed another major milestone with the launch of WellDeserved Health, the first e-commerce site dedicated to making shopping with wellness rewards easier. More Americans than ever are now participating in workplace wellness and incentive programs, and WellDeserved Health gives them new avenues to connect with eligible services and a convenient spot to spend their wellness rewards.
In 2017, the company achieved another major milestone with the launch of its private label line of qualified health products, Caring Mill. With every sale of a Caring Mill product, a donation is made to Children's Health Fund, a national non-profit organization devoted to providing healthcare to underserved children throughout the U.S. For the first time through this innovative partnership, Americans can make a qualified purchase with their pre-tax dollars that also supports a charitable cause.