Our Brands
FSA Store®
FSAstore.com launched in 2010 to help consumers understand, manage, and use their benefits. Over $500 million dollars in FSA funds get forfeited each year by hard-working employees - so we set out to simplify the flexible spending account market and take out the guesswork that comes with these accounts. FSAstore.com was the first e-commerce site for 100% FSA-eligible products and today has more than 6,000 eligible products, educational content, and the most comprehensive eligibility list.
HSA Store®
Our mission to solve the issues affecting consumer healthcare continued in 2015 with the launch of HSAstore.com, a companion website to FSAstore.com geared to serve the tens of millions of health savings account users nationwide. With easy-to-understand educational resources and a wide selection of guaranteed HSA-eligible products, HSAstore.com is designed to maximize consumers’ long-term health savings and help HSA funds go further by covering everyday healthcare expenses.
WellDeserved Health®
In early 2019, our company enjoyed another major milestone with the launch of WellDeservedHealth.com, the first e-commerce site dedicated to making shopping with wellness rewards easier. More Americans than ever are now participating in workplace wellness and incentive programs, and WellDeserved Health® gives them new avenues to connect with convenient places to spend their wellness rewards.
Caring Mill®
In 2017, the company achieved another major milestone with the launch of its private label line of health and wellness products, Caring Mill®. With every sale of a Caring Mill® product, a donation is made to Children's Health Fund, a national non-profit organization devoted to providing healthcare to underserved children throughout the U.S. For the first time through this innovative partnership, Americans can make a qualified purchase with their pre-tax dollars that also supports a charitable cause.
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