Who We Are
Health-E Commerce is a consumer health and wellness online retailer, comprised of five brands — FSA Store, HSA Store, WellDeserved Health, Medicare OTC Store, and Caring Mill. Since 2010, we have launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free healthcare market and helping everyday Americans and companies benefit better from workplace benefits, wellness and health spending programs.
What We Do
We are passionate about helping consumers to improve their health and maximize their health savings through qualified shopping and education. Through our websites, eligibility lists, and content, we help consumers understand, manage, and use their benefits. We also advocate for the eligibility of important new product categories, such as OTC meds and feminine care, to increase the types of everyday products that are eligible.
Our Culture
Culture is the cornerstone of who we are at Health-E Commerce. Our employees come from all ages and professional backgrounds, but share Core Values that drive us to create simple solutions for complex systems. These values are at the center of everything we do - from the problems we choose to tackle, to the solutions we offer, to the smallest detail of our products. We believe that the best teams are made through a shared vision and passion for helping all people benefit better.
Core Values
Customer First
Make decisions for the benefit of the customer and our valued partners.
Embrace and Drive Change
Constant growth as individuals and improvement as an organization.
Bias for Action
We focus on solutions not problems and encourage taking the smart risk.
Teamwork
We only win together and share in our successes. We value feedback and open communication.
Ownership
Act like an owner and practice accountability.
Passion
We value passion, perseverance and positivity.
Work Smarter Not Harder
Measure efficiency and optimize everything we do.
Events and Fun
Our Culture Committee is focused on keeping our teams engaged through creative events such as boat trips, bartending classes, laser tag, rock climbing, ropes courses, movies, dinners, bowling, and our end of the year awards to name just a few. As we’ve adapted to working remotely, we’ve kept team-building on the forefront, hosting virtual events such as happy hours, scavenger hunts, paint party, bingo, trivia nights, a charcuterie class and more. Creating opportunities for our employees to engage and interact in meaningful ways is an important part of who we are!
A Tradition of Service
We believe that our success is tied to our positive relationship with the New York City community that calls us home. In the past, we have worked with New York Rescue Mission, Robin Hood, Children’s Health Fund and many other organizations that offer help to the underprivileged in our area. If an employee has a personal connection to a charity or cause, we will put our best foot forward to support it!
Health and Wellness
We sell thousands of products to keep our customers healthy, and we believe in helping our employees do the same. In addition to competitive medical, dental, vision, and life insurance, we offer gym membership reimbursement, fresh fruit & snacks, athletic activities, yoga and meditation sessions and more.
Competitive Compensation
In addition to the full slate of health, vision and dental benefits, we offer a 401(k) program, telecommuting days, flexible spending and health savings accounts with generous employer contribution (obviously!), and paid time off to our full-time employees. We also fund outside education courses in a variety of relevant fields to help our employees grow their professional skill sets. Each month, our teams get together for regular lunches, and our employees can enjoy free coffee, tea, espresso and sodas daily.
Want to join the Health-E team?
Our Impact
CONSUMER EDUCATION
Easy-to-understand consumer education is at the heart of everything we do and is built into each e-commerce experience. Our sites feature the most expansive Eligibility Lists of FSA- and HSA-eligible health products and services on the web and our award-winning Learning Centers feature expert columns, Simple Guides and news updates. Our account tools make it easy to plan your annual contributions and remember important plan dates.
TRUST & AUTHENTICITY
Health-E Commerce provides an exciting new marketing channel where qualified vendors can enjoy the implied validation that products and services enjoy when they are introduced to consumers through their employers or benefit administrators, rather than through unregulated advertising channels.
ADVOCACY
We started Tax-Free Better as a way to advocate for further expansion of tax-advantages accounts and unite the tax-free community on issues that directly affect account holders. We’ve made it easy for millions of Americans to voice their support for the inclusion of menstrual care products, over-the-counter medicines, and personal protective equipment, with even more on the horizon. Policy changes start with your voice — lend yours today at TaxFreeBetter.com.
GIVING BACK
In 2017, we launched our private label of qualified healthcare products, Caring Mill. With every sale of a Caring Mill product, a donation is made to Children's Health Fund.
Leadership
PRESTON
FARRINGTON
Chief Executive Officer
Preston’s finance career spans over 25 years across a wide range of industries with public and private companies of all sizes. He began his career as an investment banker focused on mergers and acquisitions before transitioning to corporate and eventually e-commerce. He holds an MBA from Columbia and both a BA in East Asian Language and Literature and a BS in Finance from the University of Florida. He is married with two children.
MICHAEL
CHAO
Chief Financial Officer
Michael is a seasoned finance and operations executive with 25 years experience in leadership roles in market leading companies across multiple industries in both public and private company environments. Prior to joining Health-E Commerce, Michael held CFO positions at Coalfire Systems, KeyPoint Government Solutions, and Famous Brands International. He also served in key financial management positions with Vail Resorts, eBay, InterTrust Technologies and KPMG. Michael holds a Bachelor of Arts in Economics from the University of California, Los Angeles and is currently the chair of the advisory council for the UCLA Masters of Quantitative Economics program.
BHARGAV J.
SHAH
Chief Product and Technology Officer
Bhargav is a Product and Technology executive with over 20 years of experience spanning Retail, Supply Chain, Finance, and Life Sciences industries. He has worked in both consulting as well as corporate roles over his career. Before joining Health-E Commerce, Bhargav served as CTO for One Technologies. Prior to that he has served as CIO / CTO at Pier 1 Imports, IntegraCore, and Overstock.com. Bhargav holds an MBA from Bentley University and bachelor’s degree in engineering from Mumbai University in India. He lives in Texas with his wife and two boys.
SHAWNA
HAUSMAN
Chief Marketing Officer
Shawna Hausman is an experienced senior Ecommerce & Digital Marketing executive with a demonstrated history of working in both retail startups and large retail organizations across a variety of product types (intimate apparel, home goods, baby products, athletic apparel and gear). Shawna has a passion for tapping into new and emerging technologies in order to improve digital marketing efficiency and enhance the overall brand experience online.
MATT
POWERS
Senior Vice President of Sales
Matt is a seasoned sales professional bringing over 15 years of sales and commercial operations leadership experience with Fortune 100 healthcare companies to Health-E Commerce. He holds an MBA from Loyola University Chicago and a BS from Illinois State University. He is married with two daughters.
ZACK
PECKHAM
Vice President of Strategy
Zack has over 10 years of corporate finance, consulting, and investing experience, helping businesses to grow and achieve company-wide objectives. He holds a B.A in Business Administration from the University of Texas and an MBA from the Wharton School, and is a Certified Public Accountant.
MALA
SURI
VP and GM of Government-Sponsored Plans
Mala Suri has over 25 years experience in the healthcare industry. Within the past 15 years, she has served in executive leadership and senior consulting roles across numerous health plans, specializing in Government Programs (Medicare, Medicaid & Dual population programs). Her experience ranges from Profit & Loss (P&L) ownership, strategy, business development, product and benefit design. She was a founding member of a health care start-up company. She holds an MBA, with a concentration in Health Care, from Penn State University, as MSW from Fordham University and a BS in Health Policy and Administration from Penn State University. She is married with two children.
ITAMAR
ROMANINI
VP and GM of HSA Store
Itamar has over 22 years of Benefit Accounts industry experience, spending 17 years building out HSA Bank as one of the leaders in the space. Since 2017, as a consultant, he has helped many HSA and TPA startups with product and overall strategy, operations, marketing, sales and business development. He holds an MBA from Lakeland University, and a BS in Business Administration.
JENNA
EVERHART
Head of HR
Jenna Everhart brings over 15 years of Human Resources experience primarily in the retail industry. As Head of Human Resources, she oversees the strategic direction of one of the company's greatest asset - its people. Jenna holds a BS in Business Administration from Northeastern University. She is married with 2 children and resides in New Jersey.
CLIFFORD
GRAY
CISO, SVP of Technology and Security
Cliff has 17 years of tech, management and architecture experience. He obtained his B.S. in Physics and M.S. in Education from Rutgers where he also rowed on the crew team.
TINA
MOHANTY
General Counsel
Tina has over 15 years’ experience counseling emerging, high-growth tech companies and building in-house legal & compliance teams and functionalities, with a particular focus on the e-commerce and health & wellness spaces. Tina holds a JD from Tulane University Law School and a BS in Economics from NYU. Tina resides in Brooklyn with her husband, daughter and toy poodle.
RACHEL
ROULEAU
Vice President of Compliance
Rachel Rouleau brings more than 12 years of compliance experience with consumer-directed health plans. At Health-E Commerce, Rachel leads the efforts for organization-wide compliance, is responsible for driving advocacy and is an active member of the industry. She holds a B.A. in Communications from Castleton University, is Certified in Flexible Compensation Instruction (CFCI) by ECFC, and is a Certified CSF HITRUST Practitioner (CCSFP). She lives in Vermont with her husband and 2 children.