Who We Are

Founded by Jeremy Miller — 2018 Ernst and Young Entrepreneur of the Year winner — Health-E Commerce is a consumer health and wellness advocate and online retailer headquartered in New York, NY. Since 2010, we have launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free health care market and helping everyday Americans and companies benefit better  from workplace benefits, wellness and health spending programs. Our portfolio consists of four brands  FSA Store, HSA Store, WellDeserved Health and Caring Mill.


What We Do

Health-E Commerce plays an essential role in consumer advocacy in the tax-free health space through both advocating for eligibility of important new categories within the IRS-approved list medical expenses and leading a committee of industry experts to promote the important national conversation around product safety and authenticity.


Our Culture

We believe in treating all employees with respect on a personal and professional level, which is why we embrace a flat management structure that encourages the spirit of creativity and collaboration without the pressure of an established worker hierarchy. Our employees come from all ages and professional backgrounds, and over time we hope that they feel part of an extended family working toward shared goals, both by utilizing their core abilities and helping them grow their professional skill sets in the process.


On an annual basis, we conduct culture reviews with each of our employees to better understand their career goals, work though any issues they may have in their position and provide an open forum for employees to share their vision for our company moving forward. Our employees are the drivers of growth and development in everything we do, so knowing that they have a stake in crafting the company's overall culture and practices is pivotal in building a cohesive team.

Winner: Crain's Best Places to Work

According to Crain's, what the Best Places share in common is a "commitment to their workers' health, happiness and success – and employees who love them for it."

Winner: Deloitte Technology Fast 500™

Deloitte's Technology Fast 500 ranks North America's fastest growing companies in areas of tech, media, life sciences, telecommunications and energy tech.

Winner: Ernst & Young Entrepreneur of the Year

This prestigious award recognizes entrepreneurs who excel in areas such as innovation, financial performance and personal commitment to their businesses and communities.


Events and Fun

Team-building is a cornerstone of the FSAstore.com culture, and we believe that fostering personal relationships between co-workers will lead to a stronger, more motivated team overall. These events include happy hours, boat trips, bartending classes, laser tag, rock climbing, ropes courses, movies, dinners, bowling, our end of the year awards and more. If you have a great idea, we'll do what we can to make it happen!

A Tradition of Service

We believe that our success is tied to our positive relationship with the New York City community that calls us home. In the past, we have worked with New York Rescue Mission, Relay For Life in NJ, and many other organizations that offer help to the underprivileged in our area. If an employee has a personal connection to a charity or cause, we will put our best foot forward to support it!

Health and Wellness

We sell thousands of products to keep our customers healthy, and we believe in helping our employees do the same. In addition to competitive medical, dental, vision, and life insurance, we offer gym membership reimbursement, fresh fruit & snacks, athletic activities, weekly meditation sessions and more.

Competitive Compensation

In addition to the full slate of health, vision and dental benefits, we offer a 401(k) program, telecommuting days, stock options, generous personal/sick day time and paid time off to our full-time employees. We also fund outside education courses in a variety of relevant fields to help our employees grow their professional skill sets. Each month, our teams get together for regular lunches, and our employees can enjoy free coffee, tea, espresso and sodas daily.

Want to join the Health-E team?

Our Impact



Easy-to-understand consumer education is at the heart of everything we do and is built into each e-commerce experience. Our sites feature the most expansive Eligibility Lists of FSA- and HSA-eligible health products and services on the web and our award-winning Learning Centers feature expert columns, Simple Guides and news updates. Our account tools make it easy to plan your annual contributions and remember important plan dates .


Health-E Commerce provides an exciting new marketing channel where qualified vendors can enjoy the implied validation that products and services enjoy when they are introduced to consumers through their employers or benefit administrators, rather than through unregulated advertising channels.


We are committed to advancing issues that matter to the manufacturer and consumer communities and lead an advisory council of industry leaders to promote the important emerging national conversations around product authenticity standards, adherence to Minimum Advertised Pricing (MAP), and consumer product safety. We've also played an essential role in expanding product eligibility for important new IRS-eligible categories like sunscreen and breast pumps.


In 2017, we launched our private label of qualified healthcare products, Caring Mill. With every sale of a Caring Mill product, a donation is made to Children's Health Fund



Want to benefit better with us? 

Interested in becoming a Health-E Commerce partner? Send us your email address below and we'll get in touch!

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