How to help workers of all ages use and gain value from HSA accounts

Author: Itamar Romanini

While consumers are optimistic about their finances in 2025, many still seek greater financial literacy with 81% saying employers could do more to help. With valuable tax advantages, HSAs play a key role in supporting employee financial wellness. In this article in HR Executive Magazine, Health-E Commerce HSA Store Vice President and General Manager, Itamar Romanini, shares five simple strategies to boost HSA engagement and maximize this powerful benefit.

About the author

Itamar Romanini is vice president and general manager of HSA Store and a long-time leader and innovator in consumer-directed healthcare and HSAs. HSA Store is part of the Health-E Commerce family of brands.