Together, we 
benefit better.

At Health-E Commerce, we believe in untangling and simplifying the health and wellness benefits marketplace so our partners can reach the 100+ million Americans who want to shop for and learn about the eligible products and services covered by pre-tax benefits and Medicare Advantage plans.

Our Brands

Our portfolio consists of five brands — FSA Store, HSA Store, WellDeserved Health, Medicare OTC Store, and Caring Mill — each serving the powerful and growing market segment of consumer-directed healthcare, corporate wellness, and Medicare Advantage users.

Launched in 2010, FSA Store was the first online marketplace for consumers to spend their pre-tax health dollars. Today, it's the largest with than 4,000 eligible products, educational content and the web’s most comprehensive eligibility list.

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In an ever-shifting market, HSA Store launched in 2015 to serve the 30+ million health savings account users nationwide. The brand aims to maximize consumers’ long-term health savings through qualified shopping and education.

In January 2021, we unveiled our Medicare OTC Store, a customized ecommerce and catalog solution designed for the growing Medicare Advantage market. We partner with health plans’ OTC supplemental benefits through our unparalleled ecommerce experience and top-tier customer service. Members can shop by mail order, phone, or online via our e-commerce site. All products listed in our catalog and online store are MAOTC eligible and support long-term health. To learn more and request a demo, email MAOTC@health-ecommerce.com.

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An industry first, WellDeserved is the web’s first D2C brand for making wellness rewards shopping easier. Corporate wellness programs are one of the fastest-growing benefit trends in America today, and WellDeserved gives employees new ways to use their wellness rewards.

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Launched in 2017, Caring Mill™ is Health-E Commerce’s private label brand of premium healthcare products that gives back. With every purchase, we make a donation to Children’s Health Fund.

 

Partners

We have built the only partner network of 250+ third-party administrators and more than 500 direct relationships with health and wellness brands. With over a decade working in the healthcare and benefits space, we are your trusted partner in IRS-approved and Medicare Advantage eligible health shopping, education, and advocacy.

 

Interested in becoming a Health-E Commerce partner?

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Benefit Better.