Together, we
benefit better.

At Health-E Commerce, we believe in untangling and simplifying the health and wellness benefits marketplace so our partners can reach the 100+ million Americans who want to shop for and learn about the eligible products and services covered by pre-tax benefits and Medicare Advantage plans.

Learn More

Our Brands

Our portfolio consists of four brands — FSA Store, HSA Store, WellDeserved Health, and Caring Mill — each serving the powerful and growing market segment of consumer-directed healthcare, corporate wellness, and Medicare Advantage users.

Hover to read more

Launched in 2010, FSA Store was the first online marketplace for consumers to spend their pre-tax health dollars. Today, it's the largest with more than 2,500+ eligible products, educational content and the web’s most comprehensive eligibility list.

Visit FSA Store

Hover to read more

Visit HSA Store

In an ever-shifting market, HSA Store launched in 2015 to serve the 30+ million health savings account users nationwide. The brand aims to maximize consumers’ long-term health savings through qualified shopping and education.

Hover to read more

Visit WellDeserved

An industry first, WellDeserved is the web’s first D2C brand for making wellness rewards shopping easier. Corporate wellness programs are one of the fastest-growing benefit trends in America today, and WellDeserved gives employees new ways to use their wellness rewards.

Hover to read more

Visit Caring Mill

Launched in 2017, Caring Mill™ is Health-E Commerce’s private label brand of premium healthcare products that gives back. With every purchase, we make a donation to Children’s Health Fund.

Get Started

Partners

We have built the only partner network of 250+ third-party administrators and more than 500 direct relationships with health and wellness brands. With over a decade working in the healthcare and benefits space, we are your trusted partner in IRS-approved and Medicare Advantage eligible health shopping, education, and advocacy.

Interested in becoming a Health-E Commerce partner?

Get in Touch

In the Press

FSA Store® shares three things consumers should do now to avoid forfeiting FSA (flexible spending account) funds in December

Sun’s Out, Fun’s On Deck: 8 Ways to Use Tax-free FSA and HSA Funds to Protect Your Health this Summer from FSA Store® and HSA Store®

Care for your skin with tax-free funds: Newly announced, award-winning skincare products available on FSA Store® and HSA Store®

Health-E Commerce® to Showcase FSA and HSA Solutions at SHRM25 Annual Conference & Expo in San Diego

Help women thrive during menopause with benefits in tune with their bodies

Health-E Commerce® expands telehealth offerings with LifeMD™ to provide sleep treatments via FSA Store® and HSA Store®

View All

Home Contact

Together, we benefit better.

Our Brands

Partners

In the Press

FSA Store® shares three things consumers should do now to avoid forfeiting FSA (flexible spending account) funds in December

Sun’s Out, Fun’s On Deck: 8 Ways to Use Tax-free FSA and HSA Funds to Protect Your Health this Summer from FSA Store® and HSA Store®

Care for your skin with tax-free funds: Newly announced, award-winning skincare products available on FSA Store® and HSA Store®

Health-E Commerce® to Showcase FSA and HSA Solutions at SHRM25 Annual Conference & Expo in San Diego

Help women thrive during menopause with benefits in tune with their bodies

Health-E Commerce® expands telehealth offerings with LifeMD™ to provide sleep treatments via FSA Store® and HSA Store®

Benefit Better.

Together, we
benefit better.