The Health-E Commerce Guidelines
Our pledge to maintain our commitment to tax-free health care consumers led us to
create the following guidelines. The 'Health-E Guidelines' represent an industry-first
effort to put pro-consumer initiatives into practice so they can inform the larger health
and wellness industry and better serve the 60+ million plus tax-advantaged health
care users nationwide.
To operate responsibly in the tax-free health benefits space, we recommends that
brands or manufacturers who market products to these consumers should uphold the following business practices:
DIRECT-TO-MANUFACTURER RELATIONSHIPS ENSURE PRODUCT AUTHENTICITY
We are committed to sourcing products directly from manufacturers to ensure customers receive safe, effective, authentic health products to support their overall wellness and the well-being of their families. We never knowingly work with third-party resellers in order to ensure that the products we sell are up-to-date, responsibly sourced and safe to use.
ADVOCATES FOR CONSUMER-DIRECTED HEALTH CARE PRESERVATION AND EXPANSION
We know how vital tax-free health care accounts are for working families. We support the continued expansion of these accounts to improve health outcomes and prevention via products and services eligible with pre-tax health care dollars.
A COMPLIANCE-FIRST APPROACH
Compliance with industry regulations is built into every facet of what it means to be a Health-E Commerce brand. By guaranteeing proper benefit card payment processing, maintaining accurate on-site information, correct product classification, and clear, accurate marketing language, our brands help consumers avoid common tax-free health care pitfalls and make these benefits an integral part of their health and financial wellness.
Introducing the Health-E Committee
The Health-E Committee is an advisory council of industry leaders including Brownmed, KT Tape, Tender Corporation, and MD SolarSciences Corp. The Committee collaborates with the Consumer Health Products Association (CHPA) to help advance issues that matter to both manufacturers and everyday consumers.
The committee includes:
Consumer Healthcare Products Association (CHPA)
The Consumer Healthcare Products Association (CHPA) is the Health-E Committee’s lead partner in advancing pro-consumer healthcare initiatives. The 138-year-old national trade association represents the leading manufacturers and marketers of over-the-counter (OTC) medicines and dietary supplements. Every dollar spent by consumers on OTC medicines saves the U.S. healthcare system more than $7, contributing a total of $146 billion in savings each year. CHPA is committed to empowering consumer self-care by preserving and expanding choice and availability of consumer healthcare products.
Cindy Chadwick is Vice President of Sales at Brownmed, Inc., an innovative medical device manufacturing company which provides solutions to multi-channel markets. Cindy leads a dynamic sales team and a customer service team with a strong love of customers. With more than 20 years of leadership experience and success growing businesses across different business segments and markets, Cindy has found great success at Brownmed as part of the strategic leadership team that truly has a passion for improving patients’ lives.
Cindy is an energetic sports enthusiast, and believes growing business is the ultimate sporting event. Real growth is the result of a strong passion for customers combined with innovative and quality products. She is excited by the challenge to do what others believe to be impossible.
Joyce Griffith is Vice President of Sales with KT Tape, the industry leader in elastic sports tape designed to relieve pain while supporting muscles, tendons, and ligaments. Griffith is a longtime veteran of the consumer health care industry after working for Playtex Products for 17 years and KT Tape for the past 7 years. When Joyce got started, KT Tape did not have a single box in stores - today they are sold in more than 42,000 locations.
Jason Cartwright joined Tender Corporation in 1997, after a 15-year career in the tech industry and purchased the company in 2000 after growing the top bite treatments in North America, After Bite, Ben’s Tick & Insect Repellent and Natrapel, into 13 different brands. In 2003, Jason led Tender Corporation to acquire Adventure Medical Kits which has grown to be the number one first aid brand in the outdoor industry. An avid outdoorsman, Jason pursues an active lifestyle consisting of hiking, camping, fishing, and traveling around the world enjoying life and all it has to offer.
MD SolarSciences Corp.
Allison Cotaling is Vice President of Sales for MDSolarSciences, a mission-based sun protection company that was founded by leading dermatologic oncologist, Dr. Robert J. Friedman. As an integral member of the senior management team, she is tasked with overall sales development across multiple distribution channels including professional, e-commerce, retail, and prestige. Allison manages and mentors the inside and national independent sales teams while simultaneously prospecting and growing the largest account relationships in the company. As one of the first employees of MDSolarSciences in 2010, she has remained committed to education and awareness efforts around skin cancer prevention.
Prior to joining MDSolarSciences, Allison spent 20+ years in the private wealth management field in various roles including fund accounting, portfolio operations and systems development. Allison enjoys a variety of outdoor activities including paddle boarding, boating, gardening and winter sports (always wearing sunscreen!)