Founded by Jeremy Miller — 2018 Ernst and Young Entrepreneur of the Year finalist — Health-E Commerce is a consumer health and wellness advocate and online retailer headquartered in New York, NY. Since 2010, the Company has launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free health care market and helping everyday Americans and companies
benefit better from workplace benefits, wellness and health spending programs. Its portfolio consists of four brands — FSA Store, HSA Store, WellDeserved and Caring Mill — and has plans to expand to even more categories where consumers purchase health and wellness products and services.
Easy-to-understand consumer education is at the heart of everything we do and is built into each e-commerce experience. Our sites feature the most expansive Eligibility Lists of FSA- and HSA-eligible health products and services on the web and our award-winning Learning Centers feature expert columns, Simple Guides and news updates. Our account tools make it easy to plan your annual contributions and remember important plan dates .
TRUST & AUTHENTICITY
Health-E Commerce provides an exciting new marketing channel where qualified vendors can enjoy the implied validation that products and services enjoy when they are introduced to consumers through their employers or benefit administrators, rather than through unregulated advertising channels.
In 2011, we helped make breast pumps eligible and in 2013 we did the same with sunscreen. The best part? Everyone benefits.
Meet the Team
CEO & Founder
Jeremy saw the need for Health-E Commerce after a successful career managing and growing small businesses and seeing the confusion surrounding aspects of healthcare benefits. Jeremy graduated with a B.S. in Business Administration from U.C. Berkeley and received his MBA from Columbia. He lives in NYC with his wife and two children.
Chief Information Officer
Azar co-founded Datacell, a start-up wireless data-service company, and helping to grow it into the leading wireless data service provider in Azerbaijan before co-founding Health-E Commerce. He holds an MBA from Columbia, an MS in Economics and Philosophy from the London School of Economics and a BA in Public Administration from Qafqaz University. He lives in Brooklyn with his wife and three children.
Chief Corporate Strategy Officer/EVP, Corporate and Business Development
Chief Sales Officer
Senior VP, Technology & Security
Alana B. Elias Kornfeld