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Our Story

Founded by Jeremy Miller — 2018 Ernst and Young Entrepreneur of the Year finalist — Health-E Commerce is a consumer health and wellness advocate and online retailer headquartered in New York, NY. Since 2010, we have launched direct-to-consumer e-commerce brands aimed at simplifying the U.S. tax-free health care market and helping everyday Americans and companies

benefit better  from workplace benefits, wellness and health spending programs. Our portfolio consists of four brands — FSA Store, HSA Store, WellDeserved Health and Caring Mill .




Easy-to-understand consumer education is at the heart of everything we do and is built into each e-commerce experience. Our sites feature the most expansive Eligibility Lists of FSA- and HSA-eligible health products and services on the web and our award-winning Learning Centers feature expert columns, Simple Guides and news updates. Our account tools make it easy to plan your annual contributions and remember important plan dates .


Health-E Commerce provides an exciting new marketing channel where qualified vendors can enjoy the implied validation that products and services enjoy when they are introduced to consumers through their employers or benefit administrators, rather than through unregulated advertising channels.


In 2011, we helped make breast pumps eligible and in 2013 we did the same with sunscreen. The best part? Everyone benefits.


In 2017, we launched our private label of qualified healthcare products, Caring Mill. With every sale of a Caring Mill product, a donation is made to Children's Health Fund

Meet the Team