Together, we
benefit better.

At Health-E Commerce, we believe in untangling and organizing the health and wellness benefits marketplace so our partners can reach the 60+ million Americans who want to shop for and learn about the products and services they can purchase with their pre-tax benefits.

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Our Brands

Our portfolio consists of four brands — FSA Store, HSA Store, WellDeserved Health and Caring Mill — each serving the powerful and growing market segment currently representing nearly $100 billion in annual spending power.

Launched in 2010, FSA Store was the first online marketplace for consumers to spend their pre-tax health dollars. Today, it the largest with than 4,000 eligible products, educational content and the web’s most comprehensive eligibility list.

Visit FSA Store

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Visit HSA Store

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In an ever-shifting market, HSA Store launched in 2015 to serve the 30+ million health savings account users nationwide. The brand aims to maximize consumers’ long-term health savings through qualified shopping and education.

Visit WellDeserved

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An industry first, WellDeserved is the web’s first D2C brand for making wellness rewards shopping easier. Corporate wellness programs are one of the fastest-growing benefit trends in America today, and WellDeserved gives employees new ways to use their wellness rewards.

Visit Caring Mill

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Launched in 2017, Caring Mill™ is Health-E Commerce’s private label brand of premium healthcare products that gives back. With every purchase, we make a donation to Children’s Health Fund.

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Partners

We have built the only partner network of 250+ third-party administrators and more than 300 direct relationships with health and wellness brands to serve the 60+ million Americans who currently utilize consumer-driven health accounts like flexible spending accounts, health savings accounts and corporate wellness programs.

Interested in becoming a Health-E Commerce partner?

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In the Press

Affordable at-home fertility testing and treatment now available on FSA Store® and HSA Store® thanks to new collaboration between Proov and Health-E Commerce®

EBN: 3 Tips to Help Employees Reduce Taxes With an HSA

Yahoo Finance: FSA Store® Shares 10 Ways to Support Spring Healthcare Needs and Use Flexible Spending Account (FSA) Funds Before the March 15 Grace Period Deadline